- Known for exceptional quality and taste, these award-winning whiskies set a new benchmark in the Indian market with international acclaim
- The Crafters Stamp became the only Indian Made Blended Whisky to get the highest - 3 golden stars
Triveni Engineering & Industries Ltd. (TEIL) has reinforced its commitment to excellence in the Indian Made Foreign Liquor (IMFL) sector, with both of its premium and super premium whisky brands, Matsya Triple Reserve Blended Whisky and The Crafters Stamp Rare Artisan Blended Whisky, receiving prestigious accolades at the Superior Taste Awards 2025, hosted by the International Taste Institute, Brussels, in the Alcoholic Beverages - Spirits & Liquors category.
The Crafters Stamp Rare Artisan Blended Whisky earned the esteemed 3 Golden Stars (the highest rating) for "Exceptional Product," scoring above 90%, making it the first-ever Indian Made Blended Whisky to achieve such a distinction. Meanwhile, Matsya Triple Reserve Blended Whisky, Triveni’s premium offering, earned a 2-Star rating (out of 3) for its remarkable taste, scoring between 80% to 90%, further solidifying its position as a standout product in the market. These accolades follow their success at the Spirits Selection 2024, where The Crafters Stamp won “The Grand Gold” and Matsya earned the “Silver” award, reflecting the growing recognition of Triveni’s brands in the competitive IMFL market.
Founded in 2005, the International Taste Institute has been recognizing the best products from over 100 countries, with awards based on blind tasting by top gastronomic experts. The Superior Taste Award is one of the most prestigious certifications in the food and beverage industry.
The Superior Taste Award, organized by the International Taste Institute, evaluates products through blind testing by a panel of expert chefs and sommeliers. The jury members are selected for their proven tasting expertise and assess products based on five key sensory criteria. Using the International Hedonic Sensory Analysis Criteria method, products are tested following strict protocol, ensuring maximal objectivity. Each product is evaluated and scored on its intrinsic organoleptic quality, with the total score reflecting the weighted average of the 5 International Hedonic Sensory Analysis Criteria.
Expressing pride in the achievement, Tarun Sawhney, Vice Chairman & Managing Director, Triveni Engineering & Industries Ltd., said, “We launched our IMFL brands in July 2024, and within a few months, they have received both national and international recognition. This reflects our unwavering commitment to delivering world-class products that resonate with the evolving tastes of today’s whisky consumers. The Crafters Stamp’s 3-Star rating is particularly special, as it is the first-ever Indian Made Blended Whisky to achieve this honor. As the IMFL market continues to grow, especially among younger, quality-driven consumers, we look forward to the opportunities ahead.”
Sameer Sinha, Chief Executive Officer (Sugar business), Triveni Engineering & Industries Ltd., added, “These accolades reaffirm our vision of establishing Triveni’s IMFL brands as benchmarks of quality and craftsmanship. Both The Crafters Stamp and Matsya represent our relentless pursuit of creating premium experiences that resonate with the evolving preferences of whisky enthusiasts.”
The Crafters Stamp Rare Artisan Blended Whisky, is an intricate blend of Scotch malts aged in bourbon and sherry oak casks, mature Indian malts, and the finest grain spirits. The whisky's rich and layered flavour profile, featuring enchanting notes of floral bouquets, decadent toffee caramel, and the warm embrace of oak, enhanced by hints of vibrant summer fruits and aromatic vanilla. With meticulously curated packaging, The Crafters Stamp stands out on shelves and in social gatherings, appealing to Millennials who value authenticity and quality.
Matsya Triple Reserve Blended Whisky, is known for its harmonious blend of bourbon and sherry cask-aged Scotch malts, Indian malts, and grain spirits. The whisky's deep vanilla aroma and smooth honey finish standout in its segment. The bold teal packaging and fluid design reflect Matsya's vibrant identity, appealing to Gen Z consumers who value unique and memorable experiences.
The Crafters Stamp and Matsya were launched across 25 districts in Uttar Pradesh in July 2024, with plans for further expansion across the state by FY 26.
