The “TOKYO NIGHTTIME PROJECT” has been launched in the Nishi-Shinjuku area of Shinjuku-ku, Tokyo, with the aim of revitalizing night tourism. The project, by collaborating with organizations in the surrounding area, enlivens nighttime in Nishi-Shinjuku, an area where tradition and innovation intersect, with light displays and other activities to create a lively atmosphere for visitors.

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The Illuminations (Photo: Business Wire)

"Nishi-Shinjuku Illumination Market” started on November 28, 2024. On Chuo-dori Avenue along the Tokyo Metropolitan Government Building, approximately 200,000 champagne gold LED lights illuminate the street for as long as 200 meters, creating a fantastic night scene, a new illumination spot in Tokyo.

At the lighting ceremony, Judoka Hifumi Abe and Uta Abe, both from the Park24 club, appeared as guests. They pressed the light button following the countdown, and the street was enveloped in glittering champagne gold lights.

TOKYO NIGHTTIME PROJECT Overview

• Sponsor: Tokyo Nighttime Project Executive Committee
• Co-sponsor: Tokyo Metropolitan Government
• Programs:
  Nishi-Shinjuku Illumination Market
  New Year's Eve countdown event "Happy New Year Tokyo 2025"
• Dates: Thursday, November 28th, 2024 to Monday/National holiday, January 13th, 2025
• TOKYO NIGHTTIME PROJECT official website
  https://tokyo-nighttime-project.jp/en/
• Nishi-Shinjuku Illumination Market Overview
  In addition to the illumination, food trucks and markets will line up, selling foods and goods that give a sense of Edo culture. For details, please visit the event website https://tokyo-nighttime-project.jp/en/market/
• New Year’s Eve Countdown event “Happy New Year Tokyo 2025” Overview
  "Happy New Year Tokyo 2025” will be held on New Year's Eve to close the year, a countdown event for many people including the Tokyo residents and foreign visitors, to experience the charms of Tokyo and share the anticipation for the New Year together.
  With the theme of tradition and innovation, which are the attractions of Tokyo, there will be projection mapping, live performances by Japanese drummers and DJs, and talk shows by guests. In addition, new year wishes by the participants will be projected in the form of digital ema (votive picture tablet).
  For details, please visit the event website https://tokyo-nighttime-project.jp/en/countdown/

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