New Delhi, Delhi, India:
Radico Khaitan delighted gin enthusiasts at Delhi's Retroverse Edition of the Gin Explorers Club recently. The event, featuring Jaisalmer Indian Craft Gin, took place at DLF Cyber City and attracted over 10,000 attendees. The Retroverse-Themed Edition had previously been in Bengaluru and Mumbai.
Following success in Bengaluru and Mumbai, Radico Khaitan set up an exclusive bar with signature cocktails crafted using Jaisalmer Indian Craft Gin at the Delhi event and experienced a high turnout. The festival provided a captivating experience with various sampling events and workshops.
Celebrating five years of the Gin Explorers Club, the event in Delhi featured top-notch gins and a musical journey covering pop, rock, and blues. Performances by artists like Lifafa, Anoushka Maskey, Arun Sivag, and others added to the vibrant weekend.
Since its debut in 2017, The Gin Explorers Club has become India's largest Gin Festival, aiming to make India fall in love with gin by bringing together gin brands, eateries, music, and more in one venue.
Commenting on the dynamic shifts in consumer preferences and the changing landscape of the gin market, Mr. Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, expressed, “At Radico, we consistently strive to remain at the forefront of evolving trends, driven by our commitment to delivering unparalleled experiences to our consumers. The inclusion of Jaisalmer Indian Craft Gin in our portfolio exemplifies our responsiveness to the dynamic preferences of connoisseurs in the realm of spirits.”
“The ever-evolving wave of consumerization has given rise to experiential events, such as The Gin Explorers Club. Participating in this festival is not only an opportunity to showcase our offerings to the right audience but also a chance to understand and cater to their evolving tastes by making them fall in love with gin,” he added.
Jaisalmer Indian Craft Gin, part of Radico Khaitan Limited, earned a spot in the Top 100 Premium Wine and Spirits Brands of the World 2023. It has consistently received accolades, solidifying its position as a distinguished player in the industry. The gin, named after Jaisalmer city, incorporates Indian herbs sourced from various regions, providing a premium taste with a spicy, slightly anise-tinged flavor.
About Radico Khaitan
Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically. The Company’s brand portfolio includes After Dark Whisky, Contessa Rum, Jaisalmer Indian Craft Gin, Magic Moments Vodka, Magic Moments Dazzle Vodka (Gold & Silver), Magic Moments Verve Vodka, Morpheus Brandy, Morpheus Blue Brandy, Old Admiral Brandy, Rampur Indian Single Malt Whisky, Royal Ranthambore Heritage Collection-Royal Crafted Whisky, 1965 The Spirit of Victory Premium XXX Rum, 1965 The Spirit of Victory Lemon Dash Premium Flavored Rum, Happiness in a Bottle: A Happily Crafted Gin, Magic Moments Remix Pink Vodka, 8PM Premium Black Whisky and 8PM Whisky.
Currently, the Company has seven millionaire brands which are Morpheus Super Premium Brandy, 1965 Spirit of Victory Premium Rum, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum, Old Admiral Brandy, and Magic Moments Vodka. Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has three distilleries in Rampur, one in Sitapur, and one in Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 41 bottling units (5 owned, 28 contract and 8 royalty bottling units) spread across the country.
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