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Prudent Asset Reinvents Itself as iPrudent – a New Identity & Broader Reach

  • Thursday, March 20, 2025 10:00AM IST (4:30AM GMT)
 
Mumbai, Maharashtra, India:  
Prudent Asset India Pvt Ltd has unveiled its new logo and rebranded itself as iPrudent, reinforcing its philosophy, “I am Prudent". Where Integrity and Innovation are integral to their Investing Philosophy. This transition represents a commitment to integrity and innovation in Investing — the 3 pillars of their approach to wealth management. This evolution enhances the firm’s ability to provide intelligent financial solutions tailored for long-term success.

Why iPrudent

The "I" in iPrudent stands for:
 
  • Integrity – Ethical financial guidance and trust form the foundation.
  • Investing – Expertise in wealth creation and financial growth remains a priority.
  • Innovation – A Forward-thinking approach continues to shape investment strategies.

Sunil Gupta, Founder and CEO, emphasizes that financial success is a product of prudence, which encompasses thoughtful planning, discipline, and vision. This transition aligns with the evolving needs of clients while ensuring unwavering commitment to excellence.

Welcoming Rajnish Mehan to the Leadership Team

iPrudent welcomes Rajnish Mehan as Executive Director and Chief Investment Strategist. With more than 23 years of expertise in equity investments, his leadership will enhance the firm’s research-driven approach and strategic investment solutions.

What’s Changing

While the company has evolved into iPrudent, its commitment remains unchanged. Clients can expect:
 
  • A refined brand identity encapsulating a forward-focused vision.
  • Enhanced digital tools for seamless investment experience.
  • A continued commitment to expert financial guidance and client support.

Expanding Presence with Five New Branches

To improve accessibility to investment services, iPrudent is extending its reach with new branches in Ulwe, Panvel, Seawoods, Nerul and Vashi. The Kharghar and Pune branches further strengthens regional support, addressing the needs of a growing investor base.

Rajnish Mehan, Executive Director and Chief Investment Strategist, reaffirms the organization’s mission to empower investors with knowledge and financial independence, ensuring professional guidance is available across regions.

Diversification of Investment Solutions-Looking Ahead

Since 2006, iPrudent has built a reputation as a trusted name in mutual fund distribution. As part of its expansion, the firm is now introducing:
 
  • Portfolio Management Services (PMS)
  • Alternative Investment Funds (AIFs)

These offerings are designed to provide clients with diversified wealth management solutions that align with their financial aspirations.

Additionally, since March 2025, iPrudent has introduced a fortnightly newsletter featuring market insights and strategic updates, reinforcing its commitment to investor education and expert opinion.

With this evolution, iPrudent remains a trusted partner for investors seeking expertise, integrity, and long-term financial success.

For further details, visit www.prudentasset.in to explore the newly introduced identity and services by iPrudent.

LinkedIn: https://www.linkedin.com/company/prudent-asset-india-pvt-ltd/


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