On June 18, 2020, the first-ever Global Alliance of Chinese Top Brands (GACTB) was co-founded by OPPLE, Dongpeng, Micoe, Robam and Holike. The fiveleading companies in the Home Furnishing Industry signed the cooperation agreement through a cloud signing ceremony due to the Covid-19 pandemic. GACTB is committed to providing global consumers with a one-stop solution for high-quality home furnishing services.

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Founding of the Global Alliance of Chinese Top Brands (Graphic: Business Wire)

To expand sales channels through branding alliance

When life and work gradually get back to normal as the Covid-19 pandemic is being contained globally, overseas house owners will attach great importance to a healthy living style. In this regard, brand reputation and product quality will be the priority considerations in their decision-making process. GACTB will uphold the values of Branding, Society, Customers and Members, empower overseas sales channels by sharing client resources, and increase collaboration in developing new markets, bidding for projects, optimizing the distribution system and promoting brands on an all-win basis.

To boost brand awareness in global market through seamless synergy

Since each GACTB member boasts a leading market share, high reputation and brand premium in their respective sector, GACTB will further boost brand influence. Moreover, each member has a strong independent R&D capability to create green products for sustainable development.

“China is a global leader in the lighting industry. We look to join hands with GACTB members and transform China's strong productivity into global brand influences, offering consumers all over the world better products at lower prices,” said Jin Xin, General Manager of International Business Unit, OPPLE Lighting.

About OPPLE

Founded in 1996, OPPLE has been engaged in R&D, production, distribution and after-sales services of lighting sources, lighting fixtures and controls, operating in over 70 countries and regions in Asia Pacific, Europe, Middle East and South Africa. OPPLE constantly expands its product line to artistic switches, integrated home furnishing, kitchen and bathroom appliances and accessories, with a view to becoming an industry-leading provider of lighting system and integrated home total solutions. It now has over 100,000 outlets of sale of various types. OPPLE became a listed company in 2016.

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