Log In

Company : Hindustan Unilever Limited 
Friday, February 8, 2002 3:15PM IST (9:45AM GMT)
Winner of Taj Tea Tabla Talaash Contest felicitated
Tabla Maestro Ustaad Zakir Hussain presents gold tablas to the winner
Bangalore, Karnataka, India

It was a memorable day for Mrs Sangeeta Surve of Mumbai, one of the lucky winners of the Taj Mahal Tea Tabla Talaash contest. Not only did she receive 22-carat one-kg. gold tablas from Hindustan Lever Ltd, manufacturers of Taj Mahal Tea, India's largest selling premium tea brand, but she also met her idol, Ustaad Zakir Hussain. The Ustaad himself handed over the gold tables to Surve, for having 'located' his missing tablas. The other winners - Mr C B Goel of New Delhi and Mrs Malkit Kaur of Jalandhar - will also shortly receive their gold tablas from the maestro.

The Tabla Talaash contest follows the media campaign that featured Ustaad Zakir Hussain declaring that if anyone succeeds in identifying a tea brand that was superior in taste and flavour to Taj Mahal Tea, he would stop playing the tabla. The next creative stated that since he could not be defeated in the challenge, his detractors ensured that he stopped playing by stealing his tablas. Determined to get his tablas back, the Ustaad offered a pair of gold tablas to anyone who 'recovered' - through coupons in Taj Mahal Tea packs - his missing pair.

Among the thousands of Taj tea consumers who accepted the maestro's challenge, Mrs Sangeeta Surve from Mumbai, Mr C B Goel of New Delhi and Mrs Malkit Kaur of Jalandhar were among the first to succeed, finding Ustaad Zakir Hussain's tablas in their Taj Mahal Tea packs.

"I am lucky to have found a coupon with the picture of a pair of tablas in my pack," said Sangeeta Surve, smilingly adding, "but I am, after all, a Taj Tea drinker! I feel privileged not only because I won the prize, but also because my choice of tea is the same as that of my favourite artiste's. I am a great admirer of Ustaad Zakir Hussain's renditions. And to not only get the gold tablas, but also get these from the Ustaad himself, has been like a dream come true. I will never forget this experience."

The Tabla Talaash contest by Taj Mahal Tea is one of the largest offerings of its kind in this category in India. The magnificent gifts include four bumper prizes of a pair of one-kg 22-carat gold tablas, ten first prizes of 22-carat gold jewellery worth Rs 20,000 each, and 10,000 second prizes of silver coins and several thousand consolation prizes. Thousands of winners have been identified across the country.

Taj Mahal Tea, which was launched in 1966, is India's largest selling premium tea brand and the favourite brew of millions of Indians. The tea is carefully chosen from over a thousand varieties of tea leaves, which give it the aroma and taste that are unmatched.

Taj Mahal Tea has a number of firsts to its credit. It was the first brand to launch tea bags in the country. Till today, it is the only established player in its category. Taj Mahal Tea is available in a variety of packs including the patented 'Vacuum Pack', diamond-cut and oval pet jars, pouches, and soft packs. The 'pour and store', value for money, one-kilogram pouch was launched last year.

Taj Mahal Tea has developed a rich heritage over the years and consumers associate the finest in Indian culture with the brand.

For News Release background on Hindustan Unilever Limited click here
Media Contact Details
Pramuch Goel, IPAN, +91 (011) 332 6200, pramuch@ipan.com
Submit your press release
More News from Hindustan Unilever Limited

03/03/2011 12:43PM

Soya's Inside Story - Nutritional Benefits of the ‘Wonder Food'

Ms. Meera Srinivasan, Nutritionist, Hindustan Unilever Limited Research Centre. Soya is packed with health goodies that give it the proud title of the "wonder food". From controlling cholesterol to preventing ...

29/08/2009 11:16AM

Dove Bathing Bar Offers a Platform for Real Women in India

Dove, cream bathing bar from the house of Hindustan Unilever Limited, revealed eleven winners across India for the Dove Real Woman Face Test campaign. The lucky winners are Sweety Massy from Bangalore, Omini Gill from ...

21/10/2008 5:10PM Image

Sunsilk Sets a New ‘Hair Fashion' Trend at the Lakme Fashion Week

Sunsilk, the premium hair care brand and an expert in the category by Hindustan Unilever Limited, is setting the ramp on fire this year at Lakme Fashion Week (LFW). The all new styling range ‘Sunsilk Style' has been ...

Similar News

23/01/2019 6:20PM

Tips to Increase Your Odds of Winning the Lottery

Luckykhel - India's premier digital lotto platform designed with technological superiority, operational efficiency and also has a strategic & qualitative edge.

No Image

22/01/2019 4:40PM

Life Skills Non-Profit Dream a Dream Announces Grant From Omidyar Network India

Dream a Dream, a non-profit organization based in Bangalore that empowers young people from vulnerable backgrounds with critical life skills to thrive in the 21st century, today announced a grant from Omidyar Network ...

Multimedia Gallery
Ustad Zakir Hussain felicitating Tabla Talash winner Ms Sangeeta Surve