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Company : Trade2Gain.com 
Tuesday, October 17, 2000 10:25AM IST (4:55AM GMT)
 
TRADE2GAIN.COM TO ORGANIZE THE FIRST EVER ONLINE ADVERTISING SPACE AUCTIONS FOR SHOPPERS STOP
New Delhi, Delhi, India

Trade2Gain.com, India's first business-to-business (B2B) Internet auction marketplace, will be shortly conducting Private Auctions for Shoppers Stop, to allow advertisers to bid for in-store advertising space across all Shoppers Stop outlets from October 23 - 24, 2000. It is for the first time in India that advertising space is being auctioned online. The auction will be conducted for all the seven Shoppers Stop stores located in Bangalore, Delhi, Jaipur, Hyderabad, Chennai and Mumbai - in Andheri and their very latest addition in Ghatkopar.

Ajay Kelkar, Head of Marketing, Shoppers Stop commented enthusiastically, "Working with Trade2Gain gives us access to potential advertisers in the easiest and most economic manner. In-store focussed advertising is all about being at the right time and the right place to influence and trigger consumer's buying decision. We are quite confident that by offering in-store advertising space online will give all brands a fair and equal chance at acquiring strategically important spaces. And we expect the most renowned companies to bid for the in-store advertising options we have to offer". 

Eight types of in-store advertising spaces will be on auction, namely Store Windows, Mood Windows, Outdoor Backlit Translites, Indoor Backlit Translites, Indoor frontlits, Hoardings, Store Translites and Flag Poles.

Leading brands like Revlon, Lakme, Arrow, Lee, Benetton, Walt Disney, Zodiac, Fisher Price, Hot Wheels, Barbie, Titan, Adidas, Reebok, Nike, Lee, Swatch, Tissot, Titan, Colour Plus, Pierre Cardin, Estelle and Borosil, among others, are likely to participate in these auctions.

Commending Shoppers Stop on its ready adaptability to the new medium, Subroto Banerjee, Head of Sales at Trade2Gain.com said, "Given its revolutionary marketing strategies, it was but natural that Shoppers Stop should be the first to use the new medium creatively. The Private Marketplace will offer the convenience of conducting the auction amongst the chosen set of advertisers."

Access to the Shoppers Stop private auction marketplace will be restricted to pre-qualified advertisers only, who will also have to be registered users on the Trade2Gain.com site. They will be able to participate in the auction process as buyers, free of charge.

About Trade2Gain.com
Trade2Gain.com, India's first business-to-business (B2B) Internet auction market place, was founded in October 1999 with a mission to provide secure e-commerce platform for buyers and sellers to trade in a dynamic and competitive environment enabling better realization and savings on time and costs. The marketplace ensures that buyers acquire goods at a competitive price and sellers get the right value for their goods. It offers a comprehensive range of services, which includes Auctions, Private Auctions, Procurement Auctions, Company Showcase, Product Showcase and Classifieds. The marketplace has strategic tie-ups with industry leaders such as HCL Infinet, Hewlett Packard, MAIT, Apollo Hospitals Group and Sarovar Park Plaza. It has also entered into an alliance with Societe Generale de Surveillance SA (SGS), the world's largest quality control, inspection, testing and verification organization, to provide assurance in online transactions. For more information visit http://www.trade2gain.com or call at 91-11-6323240-43.

 
Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
 
 
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