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Company : Tissot 
Tuesday, November 6, 2001 11:35AM IST (6:05AM GMT)
Tissot's Mini Belle ushers in the festive season
New Delhi, Delhi, India

Tissot, the renowned Swiss watchmaker, has set the tone for the season of festivities by launching its latest offering, Mini Belle. A trendy bracelet watch, Mini Belle, is designed to enchant the fashion conscious, modern women who have a penchant for designer accessories. An exclusive creation in glittering hues, Mini Belle will add a special sparkle to Diwali, the festival of lights, this year.

The watch has a sparkling scratch resistant sapphire crystal in its dial. The consumer can opt for a solid stainless steel bracelet or choose a fashionable steel-rubber one. Mini Belle is available in a range of eye-catching colours-golden, silver and black bracelets contrasted with stark white and black dials. Mini Belle is water resistant and comes in a handsome steel case.

Priced at an affordable range of Rs 6,900 to Rs 8,900, Mini Belle has the makings of a delightful gift for a special person. It is an exquisite blend of a hip, wear-to-work watch and a delicate designer accessory. In other words, it is a watch for all occasions.

"We present Mini Belle as a Diwali offering to one of our most valued segment of consumers-the stylish, urbane women-who know what they want and hence are not easy to please. They only settle for the best and we are confident that our latest product will meet the standards set by them. With Mini Belle we guarantee to please," says Ulrich Fischer, Vice President Sales, Tissot.

Tissot entered the Indian market in September 1999 and has since then developed a distribution network of 75 outlets spread all over the country. Tissot's product offerings in the domestic market are in the sport, chic and regional categories. The models available in the sports segment are PR 50, PR 100, PR 200, PRS 200 and Atollo; in the chic segment Ballade, T-collection, Bellflower & Pockets; and in the regional lines Seastar quartz and automatic.

Tissot is a part of the 4.3 billion Swiss francs Swatch Group, along with other seventeen watch brands such as Blancpain, Breguet, Omega, Longines, Rado, Calvin Klein and Swatch among others. Each of these brands is clearly targeted to tap different segments of the watch market.

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