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Company : Tissot 
Friday, September 14, 2001 3:30PM IST (10:00AM GMT)
Tissot presents 'T4': The sleekest of the T-collection
New Delhi, Delhi, India

The world-renowned Swiss watchmaker, Tissot introduced 'T4', a sensual sleek form crafted to captivate the discerning Indian consumer. The T4 from Tissot's T-Collection is targeted at the contemporary women.

With the 'T4', Tissot scales new heights in perfection and design. Every part of the steel bracelet with its butterfly clasp is rounded underneath and flat on top. This harmony of curves creates not only a highly successful and pleasing aesthetic effect - reinforced by the emblematic T for Tissot shapes, polished for a better contrast with the satin-finished bracelet - but also a very sensual watch. The 'T4' combines supple grace with unprecedented comfort on the wrist.

Fine, slim, graceful, and sleek, the 'T4' has a newly designed striking dial with brushed finish or in diamonds with a silver finish. Available in four colours- silver, blue, black and pink, that change with light.

The Swiss made quartz movement, with a price tag of Rs 13,200 upwards is made of scratch resistant sapphire crystal and is water resistant up to 30m.

Throughout its history TISSOT has created products that never fail to attract attention, both in watch making circles and among its consumers. Whether in the technology of its movements, in the research for special materials or in the very functions of the watch itself, its engineers and watchmakers develop models that were pioneers of their kind. Be it the first pocket watch or the first magnetic watch, the first plastic watch, the first rock watch or the first wood watch.

Tissot entered the Indian market in September 1999 and has since then developed a distribution network of 75 outlets spread all over the country. Tissot's product offerings in the domestic market are in the sport, chic and regional categories. The models available in the sports segment are PR 50, PR 100, PR 200, PRS 200 and Atollo; in the chic segment Ballade, T-collection, Bellflower & Pockets; and in the regional lines Seastar quartz and automatic.

Tissot is a part of the 4.3 billion Swiss francs Swatch Group, along with other seventeen watch brands such as Blancpain, Breguet, Omega, Longines, Rado, Calvin Klein and Swatch among others. Each of these brands is clearly targeted to tap different segments of the watch market.

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