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Company : Tissot 
Friday, January 4, 2002 3:45PM IST (10:15AM GMT)
 
Tissot entices connoisseurs with its Pocket Watch Collection
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New Delhi, Delhi, India

The 150-year traditional Swiss watchmaker, Tissot has been a key player in the evolution of watches--the journey from elaborate ornamental pocket watches to sleek, elegant wristbands. Driven by the urge to innovate, its portfolio is resplendent with many unique creations. Its pocket watch collection, at one time, a toast of the elite society in the Tsarist regime in Russia is certainly rated as among the most extensive in the world.

Now Indian connoisseurs, too, can possess this delectable collection. Tissot has unveiled its range of Pocket watches, 'Savonnettes' in India. The collection, an exquisite mix of style and functionality, has been specially designed to tempt those who have an eye for the exclusive.

The range is unique because its design has an aura of nostalgia. It is reminiscent of the past, conjuring up images of royal courtiers and baronets but it has a very contemporary appeal too. It blends perfectly with the outfit of a sophisticated professional or a modern entrepreneur, adding a touch of exclusivity.

A "Savonnette"-also known as a Hunter watch-- has both a front and a back cover. The front cover is elaborately decorated or is starkly plain, to suit the taste of a varied group of consumers. It covers the dial and can be opened by using a push-piece. The Savonnette collection is available in gold (14 and 18 carat), gold-plate, rhodium, silver and stainless steel. Each model carries a different decorative motif, that enhances the exclusive look.

All Tissot Savonnette pocket watches are Swiss made and are accompanied by a stylish chain. In India they are available at a price range of Rs 7600 - Rs 11500.

Tissot entered the Indian market in September 1999 and has since then developed a distribution network of 75 outlets spread all over the country. Tissot's product offerings in the domestic market are in the sport, chic and regional categories. The models available in the sports segment are PR 50, PR 100, PR 200, PRS 200 and Atollo; in the chic segment Ballade, T-collection, TXL, Gold & Pocket watches; and in the regional lines Seastar quartz and automatic.

Tissot is a member of the Swatch Group, the world's largest watch producer and distributor, with 157 production sites in Switzerland. The Swatch Group is the official timekeeper and data-handling operator for the Olympic Games in Athens, Turin, Beijing and other cities.

 
 
 
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