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Company : Business Wire 
Wednesday, September 15, 2004 1:22PM IST (7:52AM GMT)
 
(BW)(SEACHANGE)(SEAC)
The Weather Channel Selects New SeaChange MediaClient Architecture; First Customer to Embrace New IP-Based Broadcast Television Workflow Solutions Announced at IBC
IBC 2004
 
Amsterdam, The Netherlands, United States

At the International Broadcasting Conference, The Weather Channel was announced as the first customer to select SeaChange International's (Nasdaq: SEAC) new IP-based MediaClient(TM) architecture. The system will be an integral part of the TWC operation and will allow implementation of key strategic initiatives while providing the foundation for a future collaborative production environment. The Weather Channel has selected SeaChange's recently introduced MediaLibrary 240004e and several of its software-based MediaClient(TM) codecs.

"After extensive research throughout the industry, we determined that the SeaChange MediaClient architecture is the ideal solution for our business objectives," said Ross Kalber, VP Engineering, The Weather Channel. "Providing weather information to our viewers puts strict demands on our network to be timely, reliable and local whenever possible. With SeaChange's IP-based centralized storage, our team of editors and producers will be able to collaborate more effectively than ever before - and the inherent scalability of this new system opens up new possibilities for our business."

The Weather Channel will deploy the BML 24000e high-performance CIFS server to provide centralized access to its stored broadcast content throughout its enterprise. TWC's MediaClient codecs, providing broadcast-quality I/O, and its numerous Final Cut Pro editors, will have inexpensive Gigabit IP access to the content, providing "edit-in-place, play-in-place" functionality. With this centralized access, the team at the Weather Channel will be able to more efficiently create more timely local and regional content. Installation is planned for November.

"Our MediaClient architecture represents the true fusion of broadcast and information technology and provides a bright outlook for television," said Bill Styslinger, president and CEO, SeaChange International. "The Weather Channel has distinguished itself in its innovation and the quality of its service since it first aired in 1982. We're very proud of their selection and are confident that this elegant fusion of IP and broadcast technology will enable them to create new business opportunities."

New MediaClient Architecture

The new CIFS-based client/server architecture leverages SeaChange's Broadcast MediaLibrary (BML), which provides fault-resilient storage, independent of the image format, compression standard and file type. BML 24000e is now available as a high-performance CIFS server and is complemented by SeaChange's new software-based MediaClient Codecs - which, for the first time, couple real-time, broadcast-quality I/O and high-quality MPEG-2 and DV coding with CIFS storage access over inexpensive Gigabit IP networks. In addition, other CIFS-based client devices, such as non-linear editing systems, can now take advantage of the low cost, high bandwidth and scalability of the Broadcast MediaLibrary. Through the use of Gigabit IP connectivity and open, standards-based CIFS file access, the BML 24000e can provide high-performance storage access to hundreds of attached Windows, Apple, Linux or UNIX clients.

About The Weather Channel

The Weather Channel, a 24-hour weather network, is seen in over 87 million U.S. households. Its Web site, weather.com, attracts 25 million unique users per month and is consistently ranked among the Top 15 of all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to almost 7 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

Top Choice of Television Operators Worldwide

From China Central Television, to MTV to PBS, and more than 270 other television stations, networks, and satellite operators, broadcasters depend on SeaChange systems. Additionally, SeaChange drives the on-demand television business with highly automated and fault-resilient digital video systems. Today, SeaChange VOD Systems provide over 1,200,000 on-demand streams in over 100 deployments for the largest broadband operators worldwide.

SeaChange provides digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts and has product development, support and sales offices throughout the world. Visit www.schange.com.

MediaCluster and MediaClient are trademarks of SeaChange International, Inc.

 
 
 
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