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Company : Swatch India 
Tuesday, July 3, 2001 5:01PM IST (11:31AM GMT)
Swatch turns square!
Launches the new 'Square' Swatch at opening of new 'spendertainment' store in New Delhi
New Delhi, Delhi, India

A year after the opening of its first exclusive Swatch store in New Delhi, the flagship brand of the 4.3 billion Swatch Group, announced the opening of its new exclusive store at Rajouri Garden. Coinciding with the inauguration of the new store by cricketer and aspiring film actor Ajay Jadeja, the brand also launched the new Swatch SQUARE collection. The "must have" SQUARE shape, and today's fashion message is an integral part of all the models in the latest Swatch collection. The new collection will be available at 75 Swatch outlets across the country. In addition to the Swatch SQUARE range, the new Swatch spendertainment store will also display the Spring/Summer 2001 collection and the entire range of watches from its four categories : Plastics, Skin, Irony, and .Beat. The concept of 'spendertainment' was first introduced by Swatch at the PVR Priya showroom. At the new store as well, Swatch has created an ambience that matches the unconventional and provocative timepieces appealing to people aged 8 to 80. With vibrant colours, a TV-embedded floor, interactive kiosks, the experience of selecting a watch will be exciting and delightful.

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