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Company : Swatch India 
Friday, February 1, 2002 3:40PM IST (10:10AM GMT)
Swatch brings love token for Valentine's Day
Love is Forever……sometimes. Get creative in your declaration
New Delhi, Delhi, India

Swatch, the flagship brand of the Swatch Group, has gone starry-eyed and as part of a global launch introduced the 'Cupid's Bow' in India. A tribute to the beginning of love, the Valentine's Day Special offer is for those who believe "Love is forever …..sometimes" and if they want to show it this time, they have a perfect gift for their sweetheart.: Swatch Cupid's Bow.

Hearts against a clear background bracket the clicking hands of the latest funky and fun watch from Swatch. They are accompanied with line-cartoon figures offering their hearts in happy exchange across the heart-stamped transparent dial. With quixotic love beckoning on Valentine's Day, the Swatch Cupid's Bow articulates love, every second, maybe forever, perhaps for sometime.

"It's not always easy to wear your heart on your sleeve," said a smiling Deepa Chatrath, Swatch Brand Manager, "or tattooed on, but wearing it on your wrist! That's possible with Swatch Valentine Special watch! Flowers are time honoured messengers of love, but Swatch's Cupid's Bow makes for a more creative declaration."

Packaged in a chic clear plastic cube, adorned with filmy red ribbons and filled with soft pastel hearts, the Cupid's Bow is available at all leading retail outlets at a modestly priced Rs 2,575.

To add a touch of romance to the launch of this special watch, Swatch is organising a special promotion--"Paint Your Love" at all leading Swatch outlets across the country. As per the rules of this love-sport, couples will be asked to paint saucy, tongue-in-cheek messages on each other. The ones who will paint the most expressive love tattoos will walk away with fabulous gifts from Swatch.

For all its romantic appeal and fragile appearance, the Cupid's Bow is a sturdy creation. It adheres to the most stringent of the Swatch standards for Swiss quality and reliability, even as it makes a statement of style.

Swatch entered India in 1998 and today has presence in over 100 outlets across twenty cities. Swatch Showrooms and Corners are designed for a unique and novel interface with its customers using innovative retailing concepts, which include kiosks, coastlines and non-conventional outlets.

Swatch is part of the 3.6-billion Swiss francs Swatch Group, along with other fifteen watch brands such as Breguet, Blancpain, Omega, Longines, Rado, Tissot, and Calvin Klein. Each of these brands is clearly targeted to tap different segments of the watch market.

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