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Company : Hindustan Unilever Limited 
Tuesday, January 22, 2002 12:40AM IST (7:10PM GMT)
'Sunsilk moisturising anti-dandruff' shampoo now in India
New Delhi, Delhi, India

Sunsilk, India's leading beauty shampoo announced the launch of 'Sunsilk Moisturising Anti-Dandruff shampoo' in India. The shampoo has been launched with citrus and jojoba, and is the only anti-dandruff shampoo that moisturises the hair and removes the dandruff from the scalp. The citrus extract gently cleanses the dandruff off whilst preventing its recurrence and the jojoba extract coats and moisturises each hair strand to make it look and feel smoother.

"Sunsilk Moisturising Anti-Dandruff is a result of our understanding of the evolving needs of women today and this launch seeks to offer the discerning Sunsilk consumers a range of Sunsilk haircare products. The shampoo is the first anti-dandruff shampoo to also offer a moisturising benefit in a shampoo, thus combining both benefits- moisturising and anti-dandruff," says Mr D Shivakumar, Business Unit Head, Haircare, HLL.

Sunsilk Moisturising Anti-Dandruff shampoo, being launched with a new packaging design in synergy with the shampoo packaging which seeks to enhance the brand look by making it more conventional, modern and eye catching. Sunsilk Moisturising Anti-Dandruff shampoo will be available across the country in packs of 100 ml, 200ml and sachets priced at Rs 55, Rs 105 and Rs 3 respectively. The launch is being backed by a strong advertising campaign.

Sunsilk shampoo has been relaunched in April- 2001 offering a range of customized hair care benefits. Sunsilk which has a strong heritage of natural ingredients and trust of the Indian discerning consumer is constantly trying to improvise on the Indian woman haircare regime. The Sunsilk Moisturising Anti-Dandruff shampoo is an addition to the innovative range of haircare offerings that is available from Sunsilk.

Media Contact Details
Garima Kohli, IPAN, * 91 (011) 3326200, garima@ipan.com
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