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Company : Standard Chartered Bank 
Friday, May 27, 2005 11:02AM IST (5:32AM GMT)
 
Standard Chartered Bank Says Thank You with 'Loyalty Week'
Celebrating and Building on Long-Term Relationships - Internally and Externally
 
Mumbai, Maharashtra, India

Understanding the importance of appreciating its customers, Standard Chartered Bank introduced Loyalty Week, a special theme week that will run until the end of May.

The celebration will not only stress on the value of loyal relations, but it will also present the bank an opportunity to appreciate its existing relations with valued stakeholders such as its customers, communities, suppliers, vendors and employees.

The week started with a lot of zeal and enthusiasm with free health check-ups, birthday celebrations, felicitations, entertainment and sports events planned for our internal and external customers across India. Thus recognizing and rewarding their long years of association with us.

According to Neel Chatterjee, Regional Head, Corporate Affairs, South Asia, "Loyalty Week which started on Monday, May 23rd will run until Sunday, May 29th 2005. This would enable the bank to strengthen relationships with clients in addition to sending a message that Loyalty pays."

He further added, "For a bank with 150-year history in many of our markets, loyalty is an integral part of our day-to-day business life. Numerous customers have been with us for many years, and we have long-serving staff across the countries in which we operate. This week is a chance to celebrate these long-term relationships and help foster a culture in which loyalty is encouraged."

About Standard Chartered

Standard Chartered is the largest international banking Group in India having a combined customer base of 2.4 million in retail banking and over 1200 corporate customers. Key businesses include Consumer Banking - primarily credit cards, mortgages, personal loans and wealth management - and - Wholesale Banking, where the Bank specialises in the provision of cash management, trade, finance, treasury and custody services.

 
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