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Company : Ford India Ltd 
Thursday, September 7, 2000 4:00PM IST (10:30AM GMT)
Channel Provides In-depth Event Coverage; Attracts Sponsorship From Leading International Brands
New Delhi, Delhi, India

Rediff.com India Limited (Nasdaq: REDF) one of India's leading Internet portals focusing on India and the global Indian community, today launched its Olympics Channel to provide sports lovers worldwide, in-depth coverage of the event. The Channel is a part of Rediff.com's continuing efforts to enhance the online experience of its users by providing relevant and interest-specific information.

The exciting program line-up of news updates, features, a gaming corner and contests, has attracted sponsorships from a number of international brands including Alliance Capital, Electrolux, Ericsson, Panasonic, Xerox and many more.

Leading up to the Olympics, Rediff.com's Sports Channel has already featured an average of 25 Olympic-related reports daily, comprising of news and features as well as an Olympics photo gallery. The content for the Olympics Channel was developed by leveraging Rediff.com's in-house editorial expertise.

Key highlights of Rediff.com's Olympics 2000 Channel include:
An average of 60 Olympics-related reports daily, comprising special features and the latest news, highlights of rules, regulations, and scoring patterns.

A live ticker, which will run continuously during the Games, and will provide the latest results, medal tallies, and news that will give sports fans updated information as it happens.

An Olympics photo gallery comprising of Olympic-related slide displays of Sydney and the city's major attractions including the Olympic city, the Olympic village, stadiums, sporting arenas and much more, including brief information capsules on each.

Individual links to Pick your Sport from 30 sporting events. Track minute details including schedules, scores, and favourite athletes.

The gaming zone – Sydney Games Flashsite - consisting of five interactive games including ‘Carry the Torch', ‘Venue Locator' and ‘Olympia's Past' giving users the chance to win two-wheelers, WAP-enabled cell phones, and other exciting prizes.

A Rediff.com special - The Dummies' Cheat Sheet for Olympics 2000 – an introduction for amateurs, containing information on rules and scoring patterns for 42 Olympic sporting categories.

Olympics Cartoons, a stroll with the Olympics through Time and the "Did you Know?" zone – Unusual Sports in the Olympics – comprising facts and backgrounds of sports, athletes and teams, including glossaries and biographies.

Polling booths where one can cast their vote on various topics of interest thereby compiling the views and predictions of users.

Surfboards covering Olympic-related news from around the world as well as direct links to the Partner site http://www.smh.com.au to capture the energy of the games.

Rediff.com Launches Olympics Channel
"The Olympics remain one of the most awaited and watched sporting events, and Indians worldwide are increasingly using the Internet for their information needs. With the launch of the Olympics Channel, Rediff.com will assist users in India and around the world in tracking the latest sporting action, their favorite games, athletes and teams while they participate in the Games," noted Prem Panicker, Editor, Entertainment & Sports, Rediff.com India Limited.

About Rediff.com
Founded in 1996, Rediff.com India Limited (Nasdaq: REDF) is one of the leading Internet portals focusing on India and the global Indian community. Currently, Rediff.com' consists of interest specific channels, extensive community features, local language editions, sophisticated search capabilities, and online shopping. Rediff.com also provides users extensive Internet community offerings, which include e-mail, chat, instant messaging and personal homepages, all tailored to Indian interests. Rediff.com has developed its offerings based on the demands and the requirements of its users. The company also has a US version of its site, with content more relevant to the Indian community in the United States.

Except for the historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements." These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements.

These risks and uncertainties include, but are not limited to competition, acquisitions, attracting, recruiting and retaining highly skilled employees, technology, law and regulatory policy and managing risks associated with customer projects as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission.

Rediff.com undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. This report is available at http://www.sec.gov.

Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
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