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Company : Rado 
Tuesday, September 18, 2001 3:00PM IST (9:30AM GMT)
 
RADO unveils its glorious nuptial offering
Offers a chance to honeymoon in Switzerland
 
New Delhi, Delhi, India

The veteran Swiss watchmaker, Rado, has come up with a very special offer for newly weds and couples who are about to tie the nuptial knot. Rado has launched its 'Integral' wedding package, a set of two elegantly sculpted watches for the bride and the groom, presented in an exquisite red-lacquered wooden box. This concept has been designed specifically for the Indian market keeping the "Gifting" season in mind. Mr. Michele Starvaggi, Marketing Director, Rado, Switzerland comments, "India is a very important market for Rado, and we are proud to present a concept specifically catering to our India audience."

The integrated design of the pair of watches creates an aura of intimacy and makes the collection an exclusive wedding accessory. Made of scratchproof sapphire crystal, the watches are delightful to wear, molding gently with the wrist.

The bracelet of the Integral watch is light and supple and is adorned with attractive crystal decorations. To match up with the magic and glamour of the special day, 'Integral' watches carry two lateral diamond-inlaid elements and four sparklers on the dial. These are available in three sizes and various dial versions.

The wedding package is available at all 60 RADO outlets across the country. The wedding package especially designed for the Indian market will be promoted with a campaign at the point of sale featuring Lisa Ray, the RADO brand ambassadress. The unique picturisation of the campaign corroborates the RADO brand values: innovative and contemporary.

To coincide with the launch, RADO has also organised a contest whereby any customer who buys the wedding package will be entitled to participate in a lucky draw. The winner from this draw, whose name will be announced in December 2001, will win a 7-day honeymoon trip to Switzerland. The contest forms for the promotion are available at all RADO retail outlets.

Rolande Streule, President, Rado Watch Company, said, "A wedding is an affair to remember. It spells glamour, elegance, emotions and festivities, Rado's Integral collection complements such an occasion perfectly. It adds that touch of exclusivity to wedding fineries. It enhances the glow in the bride's cheeks and brings a new sparkle in the groom's eyes. We present this package to all those couples-in-love with our best wishes."

RADO is part of the 4.3 billion Swiss francs Swatch Group, along with seventeen other watch brands such as Omega, Breguet, Blancpain, Longines, Tissot, Calvin Klein and Swatch. Each of these brands is clearly targeted to tap different segments of the watch market.

 
 
 
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