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Company : Rado 
Wednesday, July 13, 2016 9:45AM IST (4:15AM GMT)
 
Rado Unveils 2016 Collection in India
Brand ambassador Lisa Ray launches the new collection in Ahmedabad
 
Ahmedabad, Gujarat, India

Pioneering Swiss watchmaker Rado has unveiled the unique and exquisite timepieces in its 2016 collection. This special collection of watches was launched by glamorous Rado brand ambassador Lisa Ray at the Rado space at The Golden Time in Ahmedabad.

 
Lisa wowed the crowd at the Ahmedabad event. Speaking at the launch, the multitalented model and actress stated, “I am excited to launch the gorgeous Rado 2016 collection in Ahmedabad today. Rado’s latest collection is inspired by lightness, both in terms of design and materials, which really speaks to me since I myself am a believer of minimalism. I hope this collection wows the watch enthusiasts of Ahmedabad and leaves them demanding more!”
 
Many of Rado’s latest standout pieces have been crafted from the brand’s signature material, high-tech ceramic, which is one of the lightest and most durable materials used in luxury watchmaking. Working within this theme of lightness, the brand launched watches under the HyperChrome, Centrix, Coupole, True and True Thinline families.
 
Rado True Open Heart

Limited to just 500 individually marked pieces, the True Open Heart is crafted in either matt black or polished white high-tech ceramic and features the clean, light lines of the Rado True family. The beautifully decorated Swiss movement is framed by stylized cutouts in the dial, lending the piece an airy, spacious feel and giving the wearer a glimpse into the enigmatic mechanics within. An ultrafine mother of pearl layer floats over the dial like a veil, subtly exposing the mysterious innerworkings of the watch below and making it a watch to desire.
 
Rado HyperChrome 1616
 
A reinterpretation of Rado’s vintage Cape Horn collection, the HyperChrome 1616 pays tribute to the 400-year anniversary of the brave discovery of this South American headland.
 
The HyperChrome 1616 is the latest example of Rado’s boundary-pushing approach.

In terms of both form and function, it is an audacious timepiece. With its rugged look and lightweight construction, the Rado HyperChrome 1616 is a bold and comfortable option for those willing to tread new sartorial ground.
 
Rado HyperChrome Ultra Light
 
Crafted from a trio of incredibly light materials – silicon nitride ceramic, anodized aluminium, and hardened titanium – the HypeChrome Ultra Light’s minimalist design and featherweight components place it on the cutting edge of fashion and technology.
 
The HyperChrome Ultra Light delights with its zen-inspired look and barely there feel on the wrist – a timepiece for the sophisticated consumer who knows that less is more.
 
Rado True Thinline
 
Less is more: Swiss watchmaker Rado is breathing new life into the old adage with the addition of three minimalist masterpieces to its collection. In a world weighed down by visual clutter and manic multitasking, this super slim, toned down trio delights with its utter simplicity. Styled with an uncompromising “back to basics” approach, these three new additions to the True Thinline family have been stripped to their barest essentials. Each piece is crafted in a monochrome colour palette – pure white, stark black or lustrous plasma – using Rado’s signature material, high-tech ceramic.
 
With its light weight, breezy shape, and atmospheric design, the True Thinline appears as though it is afloat on the wrist.
 
For a full range of both men’s and women’s Rado watches in Ahmedabad please visit:
 
Store Location

Rado Boutique, The Golden Time
Amar Complex, Swastik Char Rasta, C G Road
Ahmedabad
 
About Rado

Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

Photo Caption: Rado's stunning Brand Ambassador, Lisa Ray at the launch of Rado's new collection

 

 
For News Release background on Rado click here
 
Media Contact Details
Shruti Arora, +91-9910081088, shruti.arora@in.swatchgroup.com
 
 
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Multimedia Gallery
Rado's stunning Brand Ambassador, Lisa Ray at the launch of Rado's new collection