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Company : Rado 
Wednesday, February 21, 2001 2:53PM IST (9:23AM GMT)
Rado presents Ceramica in Platinum Colour
If black is too dark for you, and white too light - there is now an alternative
New Delhi, Delhi, India

RADO Watch Company Limited, the leading Swiss watch manufacturer presents its award winning design the Rado Ceramica in a third fascinating and versatile colour - platinum.

The Rado 'Ceramica' is a watch whose bracelet is the same width all the way round giving it an incomparable character and an integrated unity of a bracelet transformed into a watch. As the name suggests, it is made from spaceflight-proven high-tech ceramics. This material not only fulfils the demands of the legendary Rado scratchproofness, it makes the watch a joy to wear with its skin-friendliness and wearer-comfort. The latter is additionally increased by the light anatomical shaping of the watch: it moulds itself around the wrist like a second skin. The case back and folding clasp are made from skin-friendly titanium.

Made from scratchproof high-tech ceramics and protected by resistant sapphire crystal, the 'Ceramica' is both beguiling and robust. And the ideal companion for both men and women on any occasion.

The platinum-coloured 'Ceramica' is available in three sizes and two dial variations at a price range starting from 48,000 onwards and is available at outlets across the country. In addition to the delicate platinum colour, Rado Ceramica is also available in exquisite black and pure white. Together with accessories in yellow gold or white gold, platinum, silver or other fine metals, the platinum-coloured 'Ceramica' is ideal for any occasion, from leisure and sport to sophisticated receptions.

Roland Streule, President, Rado Watch Company, said, "No other model is more distinctively characteristic of the brand image of the Swiss watch company Rado than the 'Ceramica'. Its design, the materials it is made from and its radiance are unique and inimitable. It has had spectacular worldwide success and has been distinguished with several international design awards. We are now proud to present to the astute Indian consumer the Rado Ceramica in platinum - a watch with that Rado look that distinguishes them with a class of its own."

Recently Rado watch company introduced an India link on its website www.rado.com. The link provides India specific information on Rado products available, price range, retail outlets in each city, customer service centers across the country and the ongoing promotions done by the brand.

First introduced in 1957, the brand name RADO was built up to its market leadership in just 40 years, with a strong international brand image. It has the distinction of manufacturing the world's first scratchproof watch that retains its beauty and lustre for years on end. RADO combines futuristic materials with distinctive design, giving its product that jewelry grade appearance while guaranteeing functionality, quality and durability.

Rado is part of the 4.3 billion Swiss francs Swatch Group, along with other seventeen watch brands such as Breguet, Blancpain, Omega, Longines, Tissot, Calvin Klein and Swatch. Each of these brands is clearly targeted to tap different segments of the watch market.

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