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Company : Rado 
Tuesday, November 27, 2001 3:45PM IST (10:15AM GMT)
RADO launches eSenza, colours of the senses!
Brand ambasadress Lisa Ray presented with the all-new RADO eSenza as part of a gala evening with renowned performers Navtej and Stacey
New Delhi, Delhi, India

RADO Watch Company Limited, the leading Swiss watch manufacturer introduced its latest product, the innovative and dramatic eSenza. The RADO 'eSenza' is derived from the Italian "e senza", which means, "it is without". In this imaginative product, RADO has displayed its mastery of design, and in homage to the perfection of form, has dared to leave out something that would seem to be indispensable to a watch--the crown. Proving that perfect form can be even more elegantly unpretentious, RADO is introducing a collection bearing the theme-'colours of the senses'.

Three different versions are offered-each in three sizes. In the pure version, the time is displayed simply by two hands and the matching leather strap gleams in fine, glossy patent leather. The charming classical version has 12 hour-index points and two hands. Its leather strap is specially coated and has a seductively silky feel. The third variation is one of exciting luxury-four diamonds on pure black with a leather strap in mock crocodile.

The functionality of the watch is ensured, even without a crown. The back of the watch contains two contact fields (plus/minus). Placing the magnetic element at the end of the leather strap into the appropriate indentation causes the hands to move in the desired direction.

As always, RADO has worked with fascinating materials. Its curved, sapphire crystal highlights the new watch. It floats like a cupola over the entire upper surface of the watch, perfectly rounding off the captivating form. The case back is made from skin-friendly titanium and is water-resistant to 98 feet. In India it will be available at leading retailers across 60 cities. It is priced here at Rs 34,200.

Peter Kaeser, Vice President Sales, RADO and Country Manager for India, John Gorman launched the product, amidst a glittering gathering at the Grand Hyatt. Mr Kaeser presented the new product to glamourous brand ambassadoress Lisa Ray. The renowned Navtej Johar and the graceful Stacey Flewin complemented the evening with a dance and ballet performance.

Speaking on the occasion, Peter Kaeser, Vice President, Sales, RADO said, "Just as the rhythmic movements of the body in dance give expression to feelings, design not only reflects a functional form but expresses an attitude, a company culture. For RADO, good design means both the visualization of a concept and the outer expression of inner perfection. Which is why RADO has dedicated itself to purism in the knowledge that 'less often means more'." For the new RADO eSenza, the name defines the principle.

First introduced in 1957, the brand RADO has emerged as a market leader in just 40 years, with a strong international brand image. RADO has the distinction of manufacturing the world's first scratchproof watch that retains its beauty and luster for years. This durable and futuristic watch is endorsed in India by Lisa Ray. RADO has over 60 outlets across India.

Media Contact Details
Garima Kohli, IPAN, 011-3326200
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The new eSenza from RADO