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Company : Product of the Year (India) Pvt. Ltd. 
Friday, June 17, 2016 10:00AM IST (4:30AM GMT)
Product of the Year at Cannes Lions 2016
Mumbai, Maharashtra, India

Breaking News: Product of the Year will be at Cannes Lions 2016!
The Product of the Year (POY) team will be at Cannes this month, hosting a number of events that will draw together individuals and ideas from all corners of the world. This year the spotlight is on Innovation.
A roundtable debate on ‘Marketing: The Global Challenge’ will feature marketers, agency gurus and thought leaders from Asia, North America, Europe and Africa. Top industry leaders will be discussing whether it is really important to adapt the marketing strategy across the globe and the importance of social media. Senior marketers and experienced advertisers from around the world will provide their expertise on this challenging topic.
Product of the year will be joining Campaign this year in hosting VIPs at Campaign’s Global VIP Party  the most exclusive party in Cannes. Every year the VIP party is packed with the most talented individuals from media, marketing and advertising on the beautiful Carlton Beach.
RSVP – Advertising and Marketing professional attending Cannes may get in touch with the Product of the Year India team to get a formal invitation for the following events.
Round Table Event – Marketing: The Global Challenge

Tuesday 21st June 2016
12:00 – 14:30

J. W. Marriot Hotel, 50 Boulevard de la Croisette, 06414 Cannes, France
Campaign’s Global VIP Party

Wednesday 22nd June 2016
The Carlton Beach, 58 Boulevard de la Croisette, 06414 Cannes, France

About Product of the Year:
Product of the Year (POY) is the world's largest consumer-voted award for product innovation. Established 29 years ago in France, Product of the Year currently operates in 42 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 7,000 consumers in a national representative survey conducted by research partner Nielsen, a global leader in consumer research. Product of the year is a powerful marketing tool for marketers as it has proven to increase product sales, distribution and awareness. Winning products are announced in March each year and receive the right to use the Product of the Year seal in all advertising and media communications for one year.



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Media Contact Details
Saanya Singh, Head - Business Development & Marketing, Product of the Year India, +91-919821798584, saanya.singh@productoftheyear.in
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