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Company : Hindustan Unilever Limited 
Tuesday, July 15, 2008 11:15AM IST (5:45AM GMT)
 
Pond's Age Miracle Range Launches its 7 Day Challenge Campaign
Mumbai, Maharashtra, India

New Pond's Age Miracle with the ‘best proven anti-ageing technology'* is bringing about miracles across the country with its promise to relieve the different problems of ageing skin and deliver visible results by helping to reduce the appearance of fine lines, wrinkles and age spots in just 7-days*** .Owing to the popularity of last years campaign, Ponds once again brings to India the "7 day challenge with Money back guarantee"**.

Consumers are invited to select Pond's outlets throughout the country to buy the Pond's Age Miracle Daily Resurfacing Day Cream (50g) and if after 7 days they are not satisfied with the results then they can return the cream and get their money back**.

The 7 day challenge campaign with money back was kicked off in all the major metros on 21st June and is valid till 31st August. The offer is supported by a massive multi media campaign aimed at reaching women across different markets. The challenge underscores the strong belief that Ponds with its new and improved formulae now has the best proven anti-ageing technology.*

The new Age Miracle range efficiently optimizes the effects of Retinol, (a form of Vitamin A) which has long been proven to be the most effective single anti-ageing ingredient. Retinol works by penetrating deep into the skin where collagen and elastin reside, where it stimulates more collagen production and allows skin to repair and renew itself at a much faster rate. Infused with the miracle compounds called ‘Retinol Boosters' that, when blended together with Retinol in Pond's products, not only mimic the effects of Retinol on skin, but also amplify the effects of the products' original Retinol content.

Pond's has taken it yet another step further by adding the benefits of their original patented CLA (Conjugated Linoleic acid) anti-ageing technology which also hastens the skin's cell renewal process; and AHA, which provides immediate effects by reacting to the skin's upper layer, weakening the bonds which hold dead skin cells together. The result is Ponds breakthrough formula Advanced CLA4 Complex which is found in the newest range of the Pond's Age Miracle line. Besides this, the new Ponds Age Miracle Daily Resurfacing Day cream also contains SPF15PA++ which offers great protection from the sun's damaging rays.

To know more about the offer, customers can also SMS "7" to 54555 or call the Ponds helpline at 1800 220 140, where Pond's helpline agents will attend to their queries.

Take the Pond's Age Miracle Challenge. See the difference!

ABOUT POND'S:

Pond's is a global face care expert that has a presence in 58 countries and strong presence in the three top face care countries – Japan, Korea and the US – making it a skin care brand to reckon with. The Pond's International skincare range is already a confidante and advisor of women who are in control of their lives, looks and environment.

The brand boasts of state-of-the-art R&D facilities led from New York, Tokyo, Madrid and Mumbai helping it create international beauty solutions for the discerning woman. The Pond's philosophy is based on the application of leading-edge technology to face care. By combining this with an intimate understanding of the woman's skin care needs and requirements, Pond's delivers results women can see and feel.

About Hindustan UniLever Limited:

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.

* Topical retinoids are clinically proven and recognized as the leading actives for treatment of aging skin; Pond's Age Miracle Serum contains active levels of retinoids

** Conditions Apply

***Based on reduction in wrinkles and dark spots shown in Resurfacing day cream UV SPF 15 PA++ and concentrated resurfacing serum clinical tests (compared to baseline) on Asian women in 2007.

To view the photograph, please click on the link given below:

Ponds Age Miracle

 
For News Release background on Hindustan Unilever Limited click here
 
Media Contact Details
Rina Dasgupta, IPAN, +91 (022) 40661793, +91 9821142424, rina.dasgupta@ipan.com
 
 
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