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Company : OMEGA 
Tuesday, September 19, 2000 12:28PM IST (6:58AM GMT)
Omega announces new partnership with Tennis Star Anna Kournikova
New Delhi, Delhi, India

OMEGA chooses a fitting way to introduce the latest addition to its family of brand ambassadors. At the exclusive Grosvenor House Hotel in London, tennis star Anna Kournikova presented "Anna Kournikova's Choice", the latest additions to OMEGA's successful New Constellation Carré range of ladies' watches.

Anna Kournikova is to become the latest member of OMEGA's prominent family of ambassadors, joining international superstars such as Cindy Crawford and Pierce Brosnan. The tennis star is as popular a figure off court as she is on it, mainly due to her keen interest in fashion. The world's media follow her with an eagerness they would normally reserve for supermodels.

OMEGA President Stephen Urquhart, attending the presentation of the new watches in London, commented on the new association with Anna thus: "Anna has a unique character which fits in perfectly with the OMEGA philosophy: she performs with precision and stamina on court, yet remains the epitome of style and elegance off court – the same juxtaposition as we see in our watches, with our precision movements encased in the contemporary style and classic elegance of our watch designs. As we can see with Anna and our other ambassadors, and not least with our watches, this combination is a winner."

The elegant surroundings of London's Grosvenor House Hotel also proved an ideal setting for presenting the stylish New Constellation Carré collection – a line developed especially for OMEGA's newest ambassador Anna Kournikova and therefore an accessory de rigeur for those with their fingers on the pulse of fashion. These highly desirable timepieces meet the highest demands of the fashion-conscious, incorporating precious and trendy materials in a contemporary design. The new gold versions of the successful New Constellation Carré collection, with coloured satin-look straps that match the pastel hues of the mother-of-pearl dials, will be launched later this year.

OMEGA International Public Relations, Bienne, Switzerland
Tel. +41 32 343 9211 Fax +41 32 343 9715
E-mail: public.relations@omega.ch
Internet: http://www.omegawatches.com

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