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Company : Hindustan Unilever Limited 
Thursday, February 21, 2002 4:40PM IST (11:10AM GMT)
 
New Kissan Fruit Kick Spread for Teens and Young Adults
Full of fruit, No added Sugar or artificial preservatives
 
New Delhi, Delhi, India

Kissan, the household name in jams, squashes and ketchups, has launched in India for the first time a breakfast spread targeted at people above the age of 15 years - Kissan Fruit Kick Spreads with no added sugar. The new spread is full of crunchy fruit bits to give the delicious natural taste of real fruits and is available in two fruit combinations - Dry Fruit & Mixed Fruit.

Apart from the delicious taste, an added attraction for teens and young adults is that the spread has no added sugar and hence, is low on calories - 70% lower than butter. The new spreads also do not contain any artificial preservatives.

"Given the morning rush, bread is consumed a lot by teens and young adults. However, they do not use jam as they find it to be very sweet. Hence, we see a great opportunity to market a fruit spread that matches the taste preferences of people above the age of 15 years. With this spread, they will be able to enjoy a delightful breakfast experience, despite the morning rush", said Mr Devinder Kishore, Business Head, Culinary Products, Hindustan Lever Ltd.

About Kissan
Kissan is one of the leading food brands in the country with a 50-year heritage. Its portfolio of popular products includes ketchups, squashes, jams and tomato puree. Over the years, Kissan has combined deep consumer understanding with cutting-edge technology to innovate fruit-based products, tailored to the Indian palate.

 
For News Release background on Hindustan Unilever Limited click here
 
Media Contact Details
Pramuch Goel, IPAN, *91 (11) 332 6200, pramuch@ipan.com
 
 
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New Kissan Fruit Kick Spread for Teens and Young Adults