Log In

 
Company : Hindustan Unilever Limited 
Thursday, February 21, 2002 4:40PM IST (11:10AM GMT)
 
New Kissan Fruit Kick Spread for Teens and Young Adults
Full of fruit, No added Sugar or artificial preservatives
 
New Delhi, Delhi, India

Kissan, the household name in jams, squashes and ketchups, has launched in India for the first time a breakfast spread targeted at people above the age of 15 years - Kissan Fruit Kick Spreads with no added sugar. The new spread is full of crunchy fruit bits to give the delicious natural taste of real fruits and is available in two fruit combinations - Dry Fruit & Mixed Fruit.

Apart from the delicious taste, an added attraction for teens and young adults is that the spread has no added sugar and hence, is low on calories - 70% lower than butter. The new spreads also do not contain any artificial preservatives.

"Given the morning rush, bread is consumed a lot by teens and young adults. However, they do not use jam as they find it to be very sweet. Hence, we see a great opportunity to market a fruit spread that matches the taste preferences of people above the age of 15 years. With this spread, they will be able to enjoy a delightful breakfast experience, despite the morning rush", said Mr Devinder Kishore, Business Head, Culinary Products, Hindustan Lever Ltd.

About Kissan
Kissan is one of the leading food brands in the country with a 50-year heritage. Its portfolio of popular products includes ketchups, squashes, jams and tomato puree. Over the years, Kissan has combined deep consumer understanding with cutting-edge technology to innovate fruit-based products, tailored to the Indian palate.

 
For News Release background on Hindustan Unilever Limited click here
 
Media Contact Details
Pramuch Goel, IPAN, *91 (11) 332 6200, pramuch@ipan.com
 
 
Submit your press release
More News from Hindustan Unilever Limited

03/03/2011 12:43PM

Soya's Inside Story - Nutritional Benefits of the ‘Wonder Food'

Ms. Meera Srinivasan, Nutritionist, Hindustan Unilever Limited Research Centre. Soya is packed with health goodies that give it the proud title of the "wonder food". From controlling cholesterol to preventing ...

29/08/2009 11:16AM

Dove Bathing Bar Offers a Platform for Real Women in India

Dove, cream bathing bar from the house of Hindustan Unilever Limited, revealed eleven winners across India for the Dove Real Woman Face Test campaign. The lucky winners are Sweety Massy from Bangalore, Omini Gill from ...

21/10/2008 5:10PM Image

Sunsilk Sets a New ‘Hair Fashion' Trend at the Lakme Fashion Week

Sunsilk, the premium hair care brand and an expert in the category by Hindustan Unilever Limited, is setting the ramp on fire this year at Lakme Fashion Week (LFW). The all new styling range ‘Sunsilk Style' has been ...

Similar News

21/09/2018 9:00AM

Steve Bannon's New Documentary Film Trump @War Launches Free Online Access

Trump @War in conjunction with its online distribution partner, The Western Journal, is pleased to announce that the full length HD feature film Trump @War is free and available to viewers worldwide ...

No Image

20/09/2018 7:02PM

Origami Announces 66.6 MM USD in Series C Investment Round

Origami Inc. announces that it has secured series C investment jointly from SBI Investment, Toyota Finance, Shinkin Central Bank, Union Pay International, Credit Saison, Nihon Unisys, JCB, The Ogaki Kyoritsu Bank, ...

Multimedia Gallery
New Kissan Fruit Kick Spread for Teens and Young Adults