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Company : Ford India Ltd 
Thursday, October 19, 2000 10:15AM IST (4:45AM GMT)
Ford India consolidates presence in Delhi
New Delhi, Delhi, India

Ford India today announced the opening of a new dealership, MGF Ford, at Connaught Place in New Delhi. Located in the heart of Delhi, MGF Ford will provide easy access to the Josh Machine. MGF Ford is Ford India's thirtieth (30th) dealer in the country, tenth in the Northern region, and the third in Delhi. The other two Ford dealerships in the capital are Harpreet Ford which has branches in Moti Nagar, Bhikaji Cama Place, and Gurgaon and Hissar in Haryana and Indus Ford with branches in Okhla and Faridabad. 

Philip G. Spender, Managing Director, Ford India, said, "Expanding dealer penetration has been our way of responding to the enormous customer pull for the Joshful Ford IKON. Delhi is one of our major markets and we are very happy to extend the scale of our outreach here."

Ford India has expanded its reach all over India with existing dealers setting up more Ford outlets and launching of new dealerships in cities including New Delhi, Ghaziabad, Kanpur, Gurgaon, Chandigarh, Jalandhar, Amritsar, etc., and several more across the country. With the new MGF dealership, Ford's coverage extends to 52 locations across the country and expected to go up to 66 by end-2000. 

MGF Ford will offer the full Ford IKON range - the CLXi (petrol), EXi (petrol), 1.6 SXi, the 1.6 ZXi (petrol) and the 1.8 ZXi (diesel). MGF Ford will also offer QualityCare (Ford's branded customer service) to its customers right from the start. QualityCare is a unique service philosophy of 'delighting' the customer. The customer benefits include a 24-hour helpline or emergency support at a single pager number across most dealerships (9622 000 333) for Ford customers, extended services hours at dealerships (7 am to 9 pm), extended warranty options, and a dedicated Dealer Customer Assistance Cell (DCAC).

MGF Ford will offer attractive retail finance schemes and on-the-spot options from Ford Credit and ICICI to its customers. With a strong and experienced team, MGF Ford is committed to contributing to Ford Motor Company's vision of becoming the world's leading consumer company for automotive products and services. 

MGF group has been a committed player in the field of automobile distribution. MGF Ford is an extension of a long-standing relationship with Ford India. Kairali Ford in Cochin is a MGF group dealership.

Bhuvana Ramalingam, FIL, Chennai
Phone: 04114 - 54375, Extn. 3316
Fax: 04114-54276
E-mail: rbhuvana@ford.com
For more information, visit www.india.ford.com

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Pushpa Nair, pushpa@business2media.com, +91-11-3326022
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