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Company : Hindustan Unilever Limited 
Friday, October 3, 2008 5:41PM IST (12:11PM GMT)
Narendra Kumar Unveils the Sunsilk Style Range at Lakme Fashion Week
The Ace Designer along with Sunsilk Global Hair Expert to Showcase the Collection inspired by Sunsilk Style
Mumbai, Maharashtra, India

Sunsilk, the premium hair care brand from Hindustan Unilever Limited, will launch its new styling range – ‘Sunsilk style', at the Lakme Fashion Week (LFW) this year by Narendra Kumar. Inspired by the Sunsilk style range, the celebrity designer will unveil his new collection called, ‘Nari Nari'. The Sunsilk style range will create buzz in the hair fashion circuit with 3 signature hairstyles: Straight & Sleek, Curls & Waves and Layered & Textured.

Commenting on his association with Sunsilk, Narendra Kumar said, "Sunsilk is a stylish, colourful and a youth brand. It was a great opportunity for me to be associated with such a global brand. My new label called ‘Nari Nari', which is inspired by the Sunsilk style range is very young, hip and for the stylish women of today exactly like Sunsilk."

Narendra Kumar has worked in tandem with Andrew Barton (Global Hair Expert for Sunsilk) to create his new collection based on the 3 signature hairstyles – Straight, Curls and Layers. Speaking on his creative collaboration, Narendra said, "It was a pleasure working with Andrew, whose experience and vision helped me to create this innovative and inspiring couture collection. Together we have created the look that is innovative yet fashionable, that a 20-Something Girl would love to wear everyday."

Popularly known as Nari, a respected veteran involved in the fashion designing business for over 13 years, he has styled clothes for stars like John Abraham, Bipasha Basu and Kangana Ranaut. Stay tuned for the trendy Sunsilk show at The Lakme Fashion Week this year.

About Sunsilk Style Studio

Sunsilk style range is available exclusively at Jawed Habib salons across the country. You can get the 3 signature hairstyles at the Sunsilk style studio at Jawed Habib salons. They also offer customized Sunsilk hair packages comprising of hair wash, conditioning, hair cut and hairstyling by Sunsilk. Once you get this hairstyle at the Sunsilk style studio, you can take home a souvenir. A photograph of your new look will be clicked for you to take home. For those who love to experiment these styles at home, these products can also be purchased from the salon. Along with the products do not forget to pick up a copy of your the Do It Yourself (DIY) booklet. One can also buy the special Sunsilk style – Jawed Habib loyalty cards on which you can get 25% discount on these hair packages and a host of other benefits. To locate your nearest Jawed Habib salon, log on to www.sunsilkgangofgirls.com.

About Sunsilk

Sunsilk, a leading hair care brand from Hindustan Unilever Ltd, has evolved to become one of the premier brands in the beauty regimen of Indian women. Sunsilk has consistently been a brand that has brought innovations in hair care to the Indian consumer. It was the first brand to offer shampoo by hair types, a pro-conditioner and a range of shampoos specially formulated for care of colored hair. Its web portal, Sunsilk Gang of Girls (www.sunsilkgangofgirls.com) is the largest all-girl online community in India.

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Media Contact Details
Rashmi Sharma, IPAN, +91 9867395475, rashmi.sharma@ipan.com
Ulrica D’sylva, IPAN, +91 9867291272/ +91 (022) 22661755/ 40661755
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