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Company : Hindustan Unilever Limited 
Thursday, May 16, 2002 1:00PM IST (7:30AM GMT)
Max Sweets Launches Walkie Talkie Adventure for Kids
Catch the Excitement This Summer
Bangalore, Karnataka, India

Max Sweets, the premium candy brand from the HLL Walls portfolio has announced the launch of its biggest offering for Kids this summer-the Max Walkie Talkie Adventure. Kids now have a chance of winning 10,000 Max Walkie Talkies by simply scratching the cartoon stamps on the back and creating the magic line "I LUV Max". Each cartoon stamp can be secured by buying 1 ChocoMax or 1 Max Magic which are worth 50 paise each or 2 Max Masti, which is worth 25 paise each. Every cartoon stamp will have an alphabet on its back and the Kid can win a flashy Max Walkie Talkie. This offer is open till 15 July 2002.

The Max Walkie Talkie Adventure also brings a scholarship worth Rs 3000 for the first 500 Kids who create "MAX" through placing the cartoon stamps alongside

Kids can arrange the collector series cartoon stamps and form cartoon strips. Millions of cartoon stamps will be dispensed during the Max Walkie Talkie Adventure

According to Mr Gaurav Bakshi, Marketing Manager, HLL, " We wanted to involve every kid this summer into an exciting, creative activity. Max Walkie Talkie adventure promises fun and reward for every kid that participates in collecting cartoon stamps. Max Cartoon Strips, Max scholarships and Max Walkie Talkies will make this summer a memorable one for children as well as their parents."

The Max Walkie Talkie Adventure will invite kids from all over India through high visibility campaign on popular TV Channels, supported by posters, danglers and banners at the Max Sweet retail shops.

The completed entries must be sent to "Max Walkie Talkie Adventure, PO Box No 8032, Bangalore - 560008". Hurry and choose from Chocco Max, Max Magic or Max Masti and grab your Max cartoon stamps.

Launched in 2001, Max range of sugar confectioneries has become a leading player in the confectioneries market.

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