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Company : Hindustan Unilever Limited 
Friday, May 17, 2002 5:30PM IST (12:00PM GMT)
 
Kwality Wall's Launches Vanilla Gold
'Vanilla Gold' - a Vanilla you've never tasted before
 
Bangalore, Karnataka, India

Kwality Wall's has relaunched their take home pack Vanilla as Vanilla Gold. The new Vanilla is far better than the conventional vanilla sold in the market. This new formulation, gives the consumer a much creamier, thicker and richer product, which is closer to the Indian palate. The product is a slightly off white in colour, which is historically, the true colour of vanilla and also helps to differentiate it from other vanillas available in the market.

"Our strategy this year has been to give the consumer differentiated products, right across the portfolio, and Vanilla would be no exception" says Mr J H Mehta, Executive Director, Ice cream Division, Hindustan Lever Limited. "The original, textbook Vanilla was never pure white in colour, but slightly yellowish. We extended this thought and developed a formulation, right here in our own research center, which is not only richer and creamier, it also matches what the Indian consumer looks for, organoleptically in a great tasting ice cream", he added. "We have researched this product extensively and are confident that this is the best vanilla the Indian consumer has ever have"

Little wonder, Kwality Wall's is ready to throw open a challenge to any competitor that their Vanilla is the richest, the creamiest….the ultimate vanilla.

Kwality Wall's introduced a variety of products this summer which include The Black Currant Sundae which has a mouth-watering black currant sauce and creamy vanilla and Cornetto Soft products that span a range of Super Cones and Sundaes, transforming the Kwality Wall's Softy Kiosk into a mini parlour amongst others.

ABOUT KWALITY WALL'S

Kwality Wall's, a brand of Hindustan Lever Ltd, currently commands a market share of more than 50% of the organized Indian ice-cream sector. Kwality Wall's has combined the state-of-the-art technical know-how of Unilever-- the global leader in ice cream products--with a deep insight of the Indian market, to deliver a range of superior quality products under its international brands. It has recently revamped its complete brand portfolio and brand proposition in line with HLL's Brand focus exercise. The essence is captured in the new baseline "Ho jaaye Dil ka Connection…" a proposition which captures the fun of bonding between families and friends.

 
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Kwality Walls: Ho jaaye Dil ka connection