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Company : Kemp Fort 
Monday, January 22, 2001 5:53PM IST (12:23PM GMT)
 
KEMP CHAIN OPENS RETAIL TOY STORE IN GUJARAT
Extends the toy store chain to Ahmedabad
 
Ahmedabad, Gujarat, India

The Bangalore based Toys Kemp Chain of stores announces the opening of its exclusive toys' retail outlet, 'Toys Kemp' in Ahmedabad. Located at #1, Chandan, Swastic Char Rasta, C G Road, Naurangpura, Ahmedabad - 9; this outlet showcases a large collection of the world's best toys for kids of all ages. These include major international brands like Mattel, Barbie, Hot Wheels, Fisher Price, Hasbro, Tiger, Lego, Binny & Smith.

Some of the exciting new range of toys that will be available in Toys Kemp, include Non-stop bikes, Coffee Cameras, Multi-writers, Toothpaste dispensers, Mighty Sword Bubbles, Make-up sets for young girls, Flying objects like Concords etc., Electronic Soft Toys, Remote Controlled Cars, among many others.

As part of the initial marketing efforts, the first 500 children who visit the store shall get free imported stationary in addition to balloons, caps, masks, labels, popcorn, candy etc. 

"Toys Kemp is the only store to have an array of both national and international play products, offering children a choice of the best toys from around the globe. Overwhelmed by the response from both children and adults to our exciting range, we have decided to open many more such Toys Kemp stores in the country," says Mr Ravi V Melwani, the brains behind 'Toys Kemp' and Managing Partner of Kemp Fort. "It is our endeavour to bring Toys Kemp not only to the larger metros but to offer this enticing range to children in the mini metros. As part of this plan, we are setting up shop in Ahmedabad."

Toys Kemp plans to expand to 500 Toys Kemp franchisee outlets in India in the next three years. Toys Kemp stores already exist in Bangalore, Mumbai, Chennai, New Delhi, Vishakapatnam, Hyderabad, Secunderabad, Coimbatore, Nashik, Indore and Bubhaneshwar.

About 'Toys Kemp'
'Toys Kemp', set up as part of the Kemp Fort, Bangalore in 1997, has the distinction of being the single largest Toy shop on one floor. Spread over 50,000 sq. ft., 'Toys Kemp' houses toys ranging from Chennapatna to China. The prices range from Rs 25/- to Rs 25,000/- in short providing for every budget and need.

About Kemp Fort
Kemp Fort was set up in 1997. It is the largest departmental store in Bangalore. Spread over an area of 3,00,000 sq. ft., is part of the world famous Kemp chain, and stocks internationally recognised brands of Cosmetics, Perfumes, Watches, Jewellery, Crockery, Garments and Toys. The Kemp Fort group projects a turnover of Rs. 100 crores in the financial year 2001.

 
Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
 
 
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