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Company : Hindustan Petroleum Corporation Limited 
Tuesday, April 26, 2005 5:46PM IST (12:16PM GMT)
 
HPCL signs up with Zaheer Khan
Mumbai, Maharashtra, India

Hindustan Petroleum Corporation Limited, the 2nd largest Oil PSU with a Fortune 500 rating and Navratna status to its credit has signed up with Zaheer Khan, the Indian Cricket team's leading Fast Bowler for ensdorsing and promoting their Lube Brands.

In a brief function held at Mumbai on April 19, 2005, an agreement was signed between HPCL and Zaheer Khan marking the beginning of a new innings for Zaheer with HPCL. Shri K.R. Shankaran, Executive Director - Direct Sales who has signed the Agreement on behalf of HPCL has said that during the forthcoming year, Zaheer will be endorsing the Company's premium 4-Stroke Engine Oil, "HP Racer 4" through Mass Media communication and a variety of Below-the-line activities. The Company is looking forward to an exciting prospect for the Brand through the subject endorsement during the current Financial Year.

Shri. S. Roy Choudhury, Director-Marketing who was present during the signing-in ceremony has said that the Agreement with Zaheer is the second in the series of endorsements initiated by HPCL after the recent Agreement with Sania Mirza for endorsement of Company's Retail Brands.

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