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Company : Hindustan Petroleum Corporation Limited 
Tuesday, March 26, 2002 1:02PM IST (7:32AM GMT)
Hindustan Petroleum Corporation Limited Launches 'Club HP' Assures High-Quality Personalised 'Vehicle and Consumer Care'
New Delhi, Delhi, India

Hindustan Petroleum Corporation Limited (HPCL) today launched its new Retail Brand Club HP which assures high-quality personalized Vehicle and Consumer Care through a select set of outlets. The phased roll out of Club HP initially covers 85 outlets in the cities of Mumbai, Delhi, Bangalore and Kolkata. Each Club HP outlet will provide a distinct set of basic and value added offerings which include consumer certifiable Fuel Quality and Quantity Assurance, Efficient & Expert Service, Quick Care Point, Digital Air Towers, Vehicle Finance and Insurance related services, Bill Payment facilities, HPCL - ICICI Credit Cards, Loyalty Programmes and a host of other consumer amenities.

As part of HPCL's strategic retail marketing initiative that seeks to break out of traditional fuel retailing, the Club HP retail concept will soon be extended to all major cities in India. The number of existing Club HP outlets in the cities of Mumbai, Delhi, Bangalore and Kolkata will also be increased in the second phase. HPCL is also forging service specific alliances with several automobile companies and OEMs to jointly identify Club HP outlets, which could qualify as Authorised Service Centers for leading automobile brands.

Shri. N K Puri, Director - Marketing, HPCL, elaborated "The Club HP concept has been developed after an exhaustive research of over a year which encompassed collating feedback from more than 13,000 respondents from 9 key markets across the country. Consumers will eventually associate the Club HP concept with the assurance of Quick Fills, Expert, Personalised Service, Total Vehicle Management and Consumer Conveniences. We also realise consumers are highly conscious of the fuel that goes into their vehicles. Each Club HP outlet carries the HP assurance of Quality and Quantity of the products on offer. The Club HP concept also recognizes the fact that the consumer today gives high priority to Vehicle Care at petrol stations and simultaneously expects other value added services. Club HP which offers the twin benefits of Vehicle Care coupled with Customer Care, departs from the recently witnessed trend which gave higher importance to consumer amenities and often under delivered on consumer expectations as far as Vehicle Care is concerned."

Club HP outlets are categorised as 'Standard', 'Mega' and 'Max' depending on the levels of services and amenities available. Each outlet will offer the following bouquet of standardised services to consumers;

-- Vehicle Care - The Club HP outlets have been carefully selected to ensure that they can offer high quality vehicle care. Each Club HP 'Mega and Max' outlet is equipped with a service station. In addition, the outlets will also provide vehicle consumables and accessories, all under one roof.

-- Quick Care Points - Consumers will be offered a free check up of vital elements such as engine oil, brake oil, battery water, coolant, fan belt, radiator hose etc. by the specially trained Club HP attendants. In addition, a quick inspection of the tyres will be done and recommendations given in case any immediate action is required.

-- Digital air towers - The new generation cars depend heavily on the correct air pressure being maintained in the tyres. The specially procured digital air pressure equipment will ensure safe and comfortable travel and also add to the life of the tyres.

-- Fuel Quality and Quantity Assurance Towers - where consumers will be able to personally conduct simple tests with the help of specially designed standard apparatus. A simple procedure booklet is also provided to help anyone check the quality and quantity of fuel. The consumers will then fill in the printed certificate booklet which will be available at all Club HP outlets in order to record their assessment. This feedback will be regularly screened by the HPCL team who will take remedial actions or upgrade services in accordance.

-- Vehicle Finance and Insurance related counsel - HPCL has tied up with ICICI Finance and ICICI Lombard for these services which include issuance and renewal of policies as well as extension of loans for purchase of new or second hand vehicles.

-- ATMs - HPCL has taken the lead in providing ATM facilities at its outlets in association ith leading banks and is targeting over 400 ATMs by the end of the coming fiscal year. Select Club HP outlets have already been equipped with ATMs.

-- Bill payments - HPCL has tied up with Skypak Financial Services which is providing "Drop boxes" at all Club HP outlets.

-- Communication facilities - Each Club HP outlet is equipped with a pay-phone for the convenience of consumers. In addition, through the ongoing tie-up with Satyam Infoway, select outlets will also provide high speed Internet browsing and e-mail facility.

-- HPCL - ICICI co-branded credit cards and HPCL Smart Cards - Customers visiting the Club HP outlets will be entitled to apply for the HPCL - ICICI Credit Cards to reap the benefits offered by this unique product. The HP Smart 1, a smart card based loyalty program launched in Bangalore and Hyderabad, will also be soon available at the Club HP outlets to reward loyal Club HP customers.

-- Basic Amenities - Each Club HP outlet will extend basic amenities such as safe drinking water through water purifiers, hygienic rest room facilities, food counters, basic medicines and first aid facility. HPCL has also tied up with Pepsi to provide beverages and bottled water as well as snacks at all Club HP outlets.


HPCL is India's second largest integrated oil refining and marketing Company. From transportation to power plants, textiles to pharmaceuticals, consumer durables to heavy engineering, HPCL's petroleum products cover them all. But HPCL's vision takes it beyond the dynamics of size or scale; HPCL strives to excel in every thing it does. Identified as one of the "Navratnas", in the league of Global Corporates, by the Government of India, HPCL's strengths speak of more than just oil.

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