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Company : Ford India Ltd 
Monday, January 14, 2002 12:00PM IST (6:30AM GMT)
 
Ford India partners with Hindustan Motors to make engines and transmissions in India
New Delhi, Delhi, India

Ford India Limited today announced a strategic partnership with Hindustan Motors Limited (HML) for the manufacture of automobile engines and transmissions in India. Engines and transmissions for Ford India Limited will be manufactured at HML's state-of-the-art machining and assembly plant at Pithampur near Indore in Madhya Pradesh.

"We are proud to be the first global automobile company to source engines and transmissions from a local partner," said David Friedman, Managing Director and President of Ford India Limited. "Ford India’s strategic partnership with Hindustan Motors Limited reaffirms our commitment to India and I am confident this collaboration will be a trendsetter in the Indian automobile industry."

C K Birla, Chairman, Hindustan Motors Limited, commenting on the occasion said, "We have been manufacturing high-quality engines & transmissions for our Isuzu and Mitsubishi range of products at our Pithampur Plant. Our proven experience was a logical step for Hindustan Motors and Ford India Ltd, to come together. This indeed represents a very special relationship and marks the beginning of an association, which I believe will be mutually rewarding for both Ford India and Hindustan Motors".

The partnership with HML is yet another path-breaking initiative by Ford India Limited. Ford is the first global company to develop a car, the Ford IKON, especially for India, with a localisation content of 75 per cent right from the start. Ford India currently leads the Indian automobile industry in exports. The Ford Mondeo, launched recently in India, made history as the first imported car to come to India since 1948 when the government imposed restrictions on car imports. Ford India is the first company to launch Ford Assured, an initiative to buy and sell used cars with complete transparency. Ford India dealers offer fully integrated service facilities including sales, service, spares, used cars buying and selling, and finance, to its customers under one roof. Ford has also set up a software development center, Ford Information Technology Services India (FITSI) in India to cater to Ford’s Asia Pacific operations.

The partnership with HML will enable Ford India to develop its supply base in India, thus providing a high degree of flexibility in evolving new products in the future. The alliance will be a giant step forward in HML’s aspiration to emerge as a global manufacturer of world-class engines and transmissions, offering the company an insight into Ford’s global technology and manufacturing practices.

ABOUT HINDUSTAN MOTORS LIMITED

Hindustan Motors Limited, the flagship company of the GP-CK Birla Group, is the pioneer automobile manufacturing company of India. Starting off as a single product company, Hindustan Motors has grown into a Rs. 1700 crore turnover company manufacturing Passenger Cars, Multi Utility Vehicles, Trucks, Engines & Transmissions and Powershift Transmissions for Earthmoving Equipment. Hindustan Motors' manufacturing facilities are spread across India.

Hindustan Motors Limited’s Pithampur plant near Indore was established in 1987 and combines best manufacturing methodologies such as flexible manufacturing system (FMS), computer controlled machine tools and cellular manufacturing architecture, to meet the varying needs of customer demands. The plant also invests in R&D with the aim of making improvement on existing technologies and moving to new generation engines and transmissions.

ABOUT FORD INDIA LTD

Ford India is a subsidiary of Ford Motor Company, the world’s second largest automaker. Headquartered in Maraimalai Nagar, near Chennai, Ford India manufactures the Ford IKON at its modern integrated manufacturing facility, spread across 350 acres, at Maraimalai Nagar. With an investment of Rs.1700 crores, Ford India employs a large, local workforce of over 800 highly skilled personnel intensively trained at Ford facilities, both in India and overseas.

Ford India holds the distinction of offering the most diverse range of variants in the mid-size segment in the country with the car for those with josh, the Ford IKON. The company recently launched the internationally acclaimed Ford Mondeo which has met with an overwhelming response in the country. Having set benchmarks in several areas, Ford India will redefine business practices in the automobile industry with its strong localisation programme.

For more information, visit www.india.ford.com and www.hmptp.com.

 
For News Release background on Ford India Ltd click here
 
Media Contact Details
Bhuvana Ramalingam, Ford India Ltd, 04114-59230, rbhuvana@ford.com
Soni Shrivastav, Hindustan Motors Ltd, 011-331775, 3313830, soni.shrivastav@india.birlasoft.com
 
 
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