Log In

 
Company : Dollar Industries 
Monday, April 27, 2015 3:55PM IST (10:25AM GMT)
 
Dollar BigBoss 'Gym Ka King' Contest Creates Ripples In Online Sphere
Kolkata, West Bengal, India

The latest digital campaign from Dollar BigBoss, “Gym Ka King”, has been trending viral all over internet. Launched around first week of April, the campaign has set a new milestone in the history of Indian digital movement with over 35% engagements across all vertical.
 
To participate in this contest, one had to take a ‘selfie or photo’ wearing a Dollar BigBoss Gym Vest or any active wear, be it in gym or anywhere and upload it to Facebook or any other social media platform with a hashtag #GymKaKing. The brilliance of digital activation has embedded all the verticals to one website Bigbosskesath.com through the hashtag # to complete the participation. The winner of the contest will get to meet the brand ambassador of Dollar Bigboss, the iconic, Akshay Kumar, besides there are many other exciting prizes like iPhone 6, Moto E (2nd Gen), Lenovo A6000, gift vouchers, gym vests, etc.

Fitness is the new cool among young India and people within the age group of 15 to 35 has mostly participated in this most talked about online contest. The final process of selecting the winners are going on but individuals from countries like United States, Nepal, United Arab Emirates, Saudi Arabia etc are still trafficking in the micro site.
 
“Gym Ka King Contest is an extension of Dollar Bigboss’s new summer launch Bigboss Gym Vest with a purpose to connect with the fitness conscious, selfie addict generation. Fitness is the new cool among young India. No one wants to be a misfit anymore as consciousness for healthy lifestyle is on the rise. Naturally, we aim to strike this cord. For this campaign we have chosen digital domain as it is the most potent of all marketing media for young Indians. We have also come up with interesting videos in YouTube named as “Swasth Bharat Abhiyan” to support the campaign”, said, Mr Vinod Gupta, Managing Director, Dollar Industries Ltd.
 
The contest has generated huge response with a total impression of above 1.5 crore resulting in 1.5 lakh votes during the campaign. 
 
About Dollar Industries:

Dollar Industries Ltd, is today amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys a 15% market share in the branded hosiery segment in India. The company’s existing export markets are in Middle East and South East Asian countries. 

 
For News Release background on Dollar Industries click here
 
Media Contact Details
Sreeraj Mitra , Sagittarius Communications, +91-9007307884
Debarjun Kar, Sagittarius Communications, +91-9874559911
Tulika Bhaduri, Sagittarius Communications, +91-8697719306
 
 
Submit your press release
More News from Dollar Industries

07/12/2017 4:25PM Document

Dollar on a Growth Path

Despite a difficult macro-economic situation trending for nearly a year now, Dollar has been able not only to absorb the market negatives but also has been able to report earnings defying the market trend.

Similar News

23/02/2018 2:30PM

Corporate Social Responsibility Related News Releases and Story Ideas for Reporters, Bloggers and Media Outlets

Following are the latest Corporate Social Responsibility news releases and story ideas available from Business Wire. These recaps, curated by Business Wire, provide reporters and bloggers around the globe instant access ...

No Image

23/02/2018 2:05PM

ImmerVision to Showcase AI-Ready Vision Technology at MWC 2018

ImmerVision, a technology company enabling intelligent vision in all the world’s devices, announced today that it is uniquely prepared to provide AI-ready, data-rich image processing to today’s most incisive ...