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Company : Levi Strauss 
Friday, January 25, 2002 2:40PM IST (9:10AM GMT)
Dockers® SportzBuzz - India's first ever corporate sports quiz
- a Fountainhead event -
Bangalore, Karnataka, India

Which great sportsman of yesteryear raced against greyhounds and racehorses to make a living? And about which tennis star's 'grunting' did a rival comment, "Her neighbours will have a tough time on her wedding night?" If these, and others sports questions, trivia or otherwise, interest you, then head straight for India's first national inter-corporate quiz contest - the DOCKERS® SPORTZ BUZZ.

Presented by Dockers® khakis by Levi Strauss (India) Pvt. Ltd., DOCKERS® SPORTZ BUZZ is a unique event to get the best brains in Corporate India to pit their brains and sporting spirit, against each other, and have a gala time in the bargain.

This event has been conceived and promoted by Fountainhead Promotions & Events Pvt. Ltd., one of India's leading event management firms which has to its credits mega-events such as the Brand Equity Quiz, The Smirnoff Fashion Awards and Yes - The Spirit Of Triumph.

Commencing February 4 in New Delhi, at the ITC Maurya Sheraton, the quiz show, hosted by the inimitable Harsha Bhogle, will traverse through Delhi, Kolkata, Hyderabad, Bangalore and Chennai, before winding up with a grand finale back in Mumbai. At the finish, the regional winners will slug it out for the title of national sports quiz champions.

"The links between sports and the corporate world run deep," says Sanjay Gangopadhay General Manager - Marketing, Dockers®. "With corporations enthusiastically supporting sporting events and even individual players, backing their training, the expensive gear many use, and so on. Be it Sachin Tendulkar or Leander Paes, Pete Sampras, Tiger Woods or Anna Kournikova, we in the corporate world find it exciting to be associated with such icons. Maybe it's because there's something common between sports and business - it's hard work, it's challenging, and the goal is to win!"

Sports quizzes are the next best thing to participating in the sport itself. And with the corporate penchant for knowledge, it follows naturally that Dockers® should organise a knowledge-based challenge that combines the two passions.

Adds Sanjay Gangopadhay, "We are greatly excited by the concept of DOCKERS® SPORTZ BUZZ. We believe it is important for a brand such as ours, to touch the lives of our consumers in more ways than one. DOCKERS® SPORTZ BUZZ offers a great opportunity to reach out to our audience and contribute a little more to the fun in their lives."

"Quizzing has been a hot favourite with Corporations, as a proven format that relaxes the mind while stimulating the brain. So, a combination of quizzing and sport is a concept whose time has come." says Brian Tellis, Director, Fountainhed Promotions & Events Pvt. Ltd.

Quiz Master Harsha Bholge points out, "DOCKERS® SPORTZ BUZZ will be more than just a quiz. It goes well beyond conventional question-and-answer rounds. The series will span every discipline of sports, both national and international, with corporate professionals who live by the ethos of competition, competing for the top honours. For many of them, winning is not everything … it's the only thing! So let the contest begin!"

DOCKERS® SPORTZ BUZZ is presented in association with International Times Card and Servo. Seagram's Blenders Pride is the co-sponsor.

The winners of the Grand National Final win an all expense paid trip to the Malaysian FI Grand Prix sponsored by etravelaide.com. The other participants and audiences stand to win exciting prizes from Dockers®, Mont Blanc, Zentih PC, Emirates, and Fasttrack Watches.

Levi Strauss (India) Pvt. Ltd, a wholly-owned subsidiary of Levi Strauss & Co., San Francisco, USA, markets the Dockers® product range in India. Levi Strauss (India) Pvt. Ltd was established in India in 1994 when it ventured into the youth segment of western wear for men and women by launching its products under the iconic brand name Levi's®. It has since built a strong retail and distribution network spanning 33 cities and backed by an equally strong sourcing base. The Levi's® range includes the legendary classic 501 jeans, double detached cargoes, woven shirts, knitted tops and accessories.

The company is headquartered in Bangalore, with its sourcing base at Chennai. It exports the Levi's® and Dockers® range of products to the US, Canada, Mexico and several Asian countries.

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Garima Kohli, IPAN, +91 (11) 332 6200, garima@ipan.com
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