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Company : Levi Strauss 
Tuesday, February 5, 2002 5:00PM IST (11:30AM GMT)
Dockers® Sportz Buzz - the new buzz in town
ESPN team declared winners
New Delhi, Delhi, India

The Dockers® Sportz Buzz, India's first ever corporate sports quiz was held in New Delhi with a throng of sports enthusiasts from the corporate world as participants and well-known sports commentator, Harsha Bhogle playing the role of the quiz-master. Mr Gaurav Seth and Mr G Srinivasan from ESPN were declared the winners of the Northern Zone regional round and qualified to participate in the National finals, which will be held in Mumbai on March 2, 2002. NTPC and Tree of Knowledge ranked second while Eicher Good Earth captured the third position.

Out of a total of 56 teams participating, four teams made it to the final round. These teams from ESPN, Tree of Knowledge, NTPC and Eicher Good Earth faced seven rounds of quizzing. Quizmaster Harsha Bhogle freely used audio-visual aids and even those in the audience were also invited to pit their brains against the participants. Several members of the audience walked away with coveted prizes such as Dockers® merchandise, Titan watches and Mont Blanc pens. This event has been conceived and promoted by Fountainhead Promotions & Events Pvt. Ltd., one of India's leading event management firms.

"Everyone enjoyed being competitive over sports, deciding who is the better sports buff," said Sanjay Gangopadhyay, Dockers® Marketing Manager, Levi Strauss (India) Pvt Ltd, "instead of who has the larger market share in their business. While a good time was had by all, it also revealed why it is that the links between business houses and sports run so deep - it's because everyone loves a good game in any sport. We plan to make this an annual event and hope that many more teams participate in the years to come."

The Dockers® Sport Buzz is an inter-corporate sports quiz being organized by Dockers® the stylish range of ready-to-wears from Levi Strauss & Co. The quiz series will be conducted also in Kolkata, Hyderabad, Bangalore and Chennai, with all the regional champions finally coming together in the grand finale competition in Mumbai. The winners of the Grand National Final win an all expense paid trip to the Malaysian FI Grand Prix sponsored by etravelaide.com.

"Quizzing has been a hot favourite with Corporations, as a proven format that relaxes the mind while stimulating the brain. So, a combination of quizzing and sport is a concept whose time has come." says Brian Tellis, Director, Fountainhead Promotions & Events Pvt. Ltd. Fountainhead Promotions & Events Pvt. Ltd., one of India's leading event management firms has to its credits mega-events such as the Brand Equity Quiz, The Smirnoff Fashion Awards and Yes - The Spirit Of Triumph.

Team-members include sporting buffs from the leading corporate houses, advertising and marketing agencies, public sector undertakings, software firms, banks, financial institutions, corporate consultants, as well as sports teams of leading media houses - in short, sports lovers. All those eager to pit their brains against one another, indulging their fascination with the sports have jumped into the fray! The quizzer did not need to egg the participants to venture the right answer to each question. Participants were eager for each question and agog to answer and pip competitors at the post.

The Dockers® Sportz Buzz is being supported by ITC Welcomegroup, CNBC India, International Times Card, Pepsi, Blender's Pride, etravelaide.com, cricketnext.com, Mont Blanc, Titan and Zenith PC.

Dockers® Revisited:
Dockers® khakis by Levi Strauss & Co. was launched in 1986. It has since then become the world's leading brand of khakis, with many a famous personality flaunting a pair of Dockers®. The garment offerings from Dockers® span a whole range of work and leisurewear. In India, Dockers® was launched in April 2000, and is currently available in over a hundred outlets across 37 cities in India.

Media Contact Details
Garima Kohli, IPAN, *91 (11) 332 6200, garima@ipan.com
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