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Company : Business Wire 
Tuesday, January 7, 2003 3:27PM IST (9:57AM GMT)
 
Dilip Chhabria built prototype of Aston Martin unveiled at the Detroit International Motor Show
DC Design Scores a First for India
 
New Delhi, Delhi, India

The New Year could not have begun on a better note for India's ace car stylist Dilip Chhabria. It was a moment of pride for the entire country when a prototype of Aston Martin, the new AM V8 Vantage, built by Dilip Chhabria was unveiled last night, at the Detroit International Motor Show, currently being held in the US.

The car was unveiled by Mark Fields, CEO of Premier Automotive Group and Ulrich Bez, CEO, Aston Martin. Premier Automotive Group is the company that oversees the premier brands owned by Ford Motor Company, including Aston Martin, Volvo, Jaguar and Land Rover.

This event was a culmination of Ford Motor Company's collaboration with Chhabria for a new Aston Martin, which is the best of breed car among all British automobile brands and is admired for its impeccable styling and thoroughbred performance. Chhabria has signed a contract with the company to develop a running prototype for one of its forthcoming models.

This is the first time that an international car maker has utilised the services of an Indian design firm for prototype building.

Faced with the challenge of lending a new look to the car associated most readily with the legendary James Bond, while maintaining its classical appeal, Chhabria and his team of 40 technicians from DC Design, Chhabria's firm and India's leading automotive design house, delivered a sportier and tauter vehicle with short front and rear hangs. Made from sheet metal, the Aston is powered by an all-new V8 engine. The interiors of the Aston Martin have also been created by DC Design, with all vegetable hide interior and machined aluminium accents.

"The hard work and relentless efforts put in by every member in the DC Design team to establish ourselves as a world class automotive design house have been vindicated today. This is the first time that an international auto major has awarded the assignment of building a prototype for one of its leading models to an Indian design house and this has increased our delight manifold. In addition to cost benefits, we have proved that India also offers capabilities that are at par with European design houses," said Dilip Chhabria.

"Even as it was a challenge to work on the perfection that is Aston Martin, I personally found the assignment most fulfilling and I hope customers like the dazzling new look of the Bond car."

The new-look Aston Martin is expected to be globally launched in 2005.

About DC Design

Dilip Chhabria, who holds a degree in transportation designing from the Art Center, Pasadena, USA, set up DC Design for providing design related services to the automotive industry. The company has successfully handled varied product designs from the 100cc Honda motorcycle to the topline E class Mercedes Benz, honing its skill sets across the spectrum with an extremely dynamic matrix of products and clients. DC Design's clients in India include Telco, M&M, Bajaj Tempo, Toyota and Ford. It is through this expertise that DC Design, led by Chhabria, has built up its competency.

 
 
 
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Aston Martin Unveiled at the Detroit International Motor Show