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Company : Longines 
Monday, September 25, 2000 7:06PM IST (1:36PM GMT)
Longines launches special wedding collection in gold
New Delhi, Delhi, India

Blush she might, but the bride also dazzles – the brilliance not a little enhanced by the luminous Longines Dolce Vita on her slim wrist. The groom beside her, brightly self-assured, sports his own gleaming 18-carat gold Longines distinct against the shining white achkan. For "Elegance is an Attitude".

Especially for just such newlyweds, Swiss watchmaker Longines introduces an unmatched package – the Longines Dolce Vita bride and groom models in 18-carat gold, offered in an elegantly red-lacquered wooden box.

The ‘Bridal Elegance' package is being promoted by Longines ambassadress, queen of style Aishwarya Rai. Who epitomizes the idiom that "Elegance is an Attitude". Framed by ace lensmen Farukh Chhotia in stills that capture that immortal grace.

Said Chhotia, "If I had to shoot Elegance, I could have no better personification than Aishwarya, whose innate radiance is expressed with such refinement. I delighted in shooting her for these qualities. For Longines Aishwarya Rai is the perfect ambassador because she is an extension of the Longines values – a prestigious past, a sure sense of contemporary style and exceptional flair for the spirit of the times."

And the Longines ambassadress, brushing away the enthusiasm, said, "Keeping in mind the fact that weddings are a time when people look for gifts in gold, Longines offers not just the ideal wedding gift, but glamour and elegance itself. A perfect contribution to complement the wedding finery."

The wedding package is available at Longines outlets across the country. It will be promoted and supported by a new advertising and communication campaign titled ‘Bridal elegance' focusing on the core value of the brand "Elegance is an Attitude". The campaign featuring Aishwarya testifies to what Longines is seen as: a brand with a prestigious past, reputed for the excellence of designs embodying a full measure of contemporary elegance, a maker of watches in tune with the times and born of undisputed watchmaking excellence. The campaign will feature in all major print dailies and periodicals in India.

The Bridal package makes part of a Longines collection which is built around a theme with universal appeal: that of elegance. Elegance inside and out, elegance in period dress and elegance in today's vibrant styles. The collection features classic and contemporary designs. Each category in turn comprises two product lines. La Grande Classique and Conquest as a classical counterpart to the more contemporary styled oposition and Longines DolceVita, of which the Bridal package makes part.

Classic in spirit, contemporary in styling, the Longines DolceVita product family speaks to style conscious women and men on the lookout for the latest and finest. Its shaped case lines go back to Longines' earlier years, when the company was reputed as the creator of particularly attractive "other-than-round" wristwatch case styles.

Longines is part of the 3.35 billion Swiss francs Swatch Group, along with fifteen other watch brands such as Omega, Breguet, Blancpain, Rado, Tissot, Calvin Klein and Swatch. Each of these brands is clearly targeted to tap different segments of the watch market.

Internet http://www.longines.com

Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
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