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Company : Allied Domecq Spirits & Wine (I) Private Limited 
Thursday, November 29, 2001 4:40PM IST (11:10AM GMT)
Anjan Chatterjee, entrepreneur par excellence, wins 'Teacher's 50 Achievement Award'
New Delhi, Delhi, India

Allied Domecq Spirits and Wine (I) Pvt Ltd, market leader in the scotch segment in India, has announced the first winner of the 'Teacher's 50 Achievement Awards 2001'. Anjan Chatterjee, an outstanding restaurateur and advertising professional, has received the first in the series of awards that has been instituted by the company to acknowledge individual excellence in the areas of entrepreneurship, photography and science.

Teacher's Achievement Awards endeavours to identify and reward the wealth of upcoming talent in India. Its objective is to honour these achievers and encourage them to scale new heights in excellence. In addition to a cash award, Teachers 50 will salute these remarkable achievers in a unique advertising campaign featuring the winners.

Chatterjee was nominated from a long list of enterprising achievers. As per the guidelines of this award programme, Allied Domecq seeks nominations from the public at large, in a bid to tap the widest possible pool of talent. In the first round, the response has been extremely encouraging, with a large number of people from across the country sending in suggestions on who they believe is the most deserving performer in the chosen fields.

Allied Domecq has chosen entrepreneurship as a specific category because it believes that it is the driving force behind all business initiatives, in every industry. It is the key to success in all organisations

"We are delighted to present the Teacher's Achievement Award to Anjan Chatterjee. He is a quintessential entrepreneur, who has not only made a niche for himself in his area of work, but has succeeded in adding a fresh, new dimension to the restaurant industry as a whole. It is not surprising that out of the list of candidates with final credentials, his was an outstanding name. For us at Allied Domecq, making the choice though was not easy, came out in favour of Anjan Chatterjee," said Srikant Illuri, Chief Executive Officer, Allied Domecq Spirits & Wine (I) Pvt Ltd.

Chatterjee's journey into becoming a entrepreneur began in 1985 when he set up Situations Advertising and Marketing Services Pvt Ltd. Situations has been instrumental in building big brands like Ujala, Cello, Maxo and Vasmol. His passion for food inspired him to start Only Fish, which within no time became Bombay's favourite seafood joint. After its resounding success coupled with Chatterjee's frequent visits to China, Mainland China came into being. In a short time, Mainland China became a chain of fine restaurants across seven Indian cities.

Said the winner of the 'Teacher's Achievement Awards 2001' award, "Hard work is its own reward. However, winning the Teacher's 50 award feels nice and reassures me that I'm on the right track. It is an honour and I feel privileged."

Allied Domecq Spirit and Wine India Ltd (ADSWI) was incorporated in 1994 and is today the market leader in the Scotch segment in India. Its flagship brands are Teacher's and Teacher's 50. ADSWI is a consumer-focused organization, striving for excellence in product quality and customer service. Allied Domecq's international portfolio consists of Ballantine's, Beefeater, Kahlua, Teacher's, Sauza, Tia Maria, Courvoisier, Maker's Mark, Laphraoig, Cockburn's port, Harvey's Bristol Cream, and La Ina Sherries as well as a range of super and ultra premium wines. In India the company has launched Teacher's Highland Cream, Teacher's 50, Old Smuggler Scotch, Long John, Old Smuggler Rum, Old Smuggler Gin and Old Smuggler Brandy.

Media Contact Details
Ratika Kohli, IPAN, +91 (011) 332 6200, ratika@ipan.com
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Anjan Chatterjee receiving 'Teacher's 50 Achievement Award'