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Company : Amway 
Tuesday, November 14, 2000 12:50PM IST (7:20AM GMT)
New Delhi, Delhi, India

Amway India, a leading direct selling company manufacturing world class products, today announced the launch of Amway* Buff Up* Furniture Crème with Lemon Oil. The thick rich formula of Buff Up* Furniture Crème is made from a rich blend of oils which conditions and cleans furniture and paneling in one step. Manufactured in India at state-of-the-art facilities, Buff Up* Furniture Crème, like all Amway brands, is available exclusively through Amway Distributors.  Users can avail the convenience of home delivery and product demonstration for Buff Up* Furniture Creme and the entire range of Amway products.

Launched in a 500ml pack, Buff Up* Furniture Crème deep cleanses and removes dust, finger marks, wet rings and many common household soils, leaving deep gloss. The thick, rich formula rejuvenates, beautifies and conditions furniture by healing minor nicks and scratches. Natural luster is restored to finished wood which has become dull and dry from excessive heat or humidity.

Buff Up* Furniture Crème is pleasantly scented with natural lemon oil, and leaves a clean refreshing fragrance. The rich formula is easily applied in one convenient step and leaves no waxy build-up. Use the concentrated crème sparingly - a little goes a long way. Amway* Buff Up* Furniture Crème makes it easy for wood furnishings to maintain their luxurious appearance year after year with minimum effort.

Amway India
Amway has invested more than Rs 151 crore in India, of which Rs 26 crore is in the form of direct foreign investment. It has brought in state-of-the-art technology worth Rs 17 crore to three small scale manufacturers free of cost, enabling them to manufacture Amway's world class products. All Amway products sold in India, are made in the country to match stringent international quality standards. Every product is covered by a Product Refund Policy under which, if not completely satisfied, the consumer can return the product for a refund. Amway products are environment friendly and are not tested on animals.

Amway products are manufactured through the free-of-cost transfer of state-of-the-art technology and processes to manufacturers in India's small-and medium- scale sectors.  Amway has assisted its three manufacturing partners the ISO 9001-certified Jejuplast at Pune, Naisa Industries at Daman, and Sarvotham Care Ltd at Hyderabad to achieve internationally benchmarked levels of manufacturing.  These facilities have been equipped with the most advanced machinery and world class technology for production, packaging, water purification and testing. Amway scientists at the India Technical Center assist in the processes of technology transfer and quality control, preserving the company?s impeccable international quality standards.

Amway India is an affiliate of Amway Corporation, USA. Amway is the world's largest Direct Selling company and has set standards for the industry for over 40 years. The company manufactures 450 products in the areas of Personal Care, Home Care, Home Tech, Cosmetics, Nutrition & Wellness.

These are promoted through a worldwide Distributor force of over 30 lakh Distributors across 80 countries and territories. The company is an active member of the World Federation of Direct Selling Associations (WFDSA).

In India, Amway is a founder member and Vice Chairrman of the Indian Direct Selling Association (IDSA). An industry regulatory body, which comprises reputed Direct Selling companies.

Conscious of its commitment to society, Amway India launched the Amway Opportunity Foundation (AOF). Amway India is unique in this, since it is the only company to contribute to society before commercial launch. The AOF has been active in a number of areas. Most significant among these are the endowment of an Amway Chair of Entrepreneurial Development at the University of Delhi's Faculty of Management Studies (FMS). The Chair promotes the study of entreprenuership as a discipline. In concert with the All India Confederation of the Blind (AICB), AOF has sponsored the printing, production, and distribution of Braille textbooks for blind students in Rajasthan, Delhi & Haryana. This project is now being gradually expanded to cover all states of the country.

Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
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