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Company : Ambuja Cements Limited 
Tuesday, April 8, 2014 7:00PM IST (1:30PM GMT)
 
(NSE:AMBUJACEM)(BSE:500425)
Ambuja Cement Launches New ‘Arjun Deewar’ TV Campaign
Mumbai, Maharashtra, India

Ambuja Cement has launched a new TV campaign after four years, focusing on social awareness. The principal concept of the campaign captures, how there are many walls around us and not all of them are made of cement and concrete. There are walls of the metaphysical kind, the kind that infuse disrespect and disharmony among people.
 
Have you seen these walls that are invisible but yet exist? If you have seen them, then come forward and join in to become a good citizen of India.
 
This is the first time Ambuja has brought an exciting campaign on social awareness. The commercial subtly focuses on strength to break the walls of disparity and disharmony. Strength is one of the key elements of the Ambuja brand.
 
Mr Ajay Kapur, Deputy MD & CEO of Ambuja Cement appreciated the concept of the TVC, as he said ‘’Strength is key aspect of Ambuja Cement hence the TVC is very well gelling with our tag line Giant Compressive Strength. He wishes that TV audience across the country will like the concept as it is currently one of the key issue bother all civilised citizen of the country. It is the responsibility of the good people to break the barrier of all such social stigma.’’
 
The 60 second TV campaign is already doing the rounds on television channels to coincide with the run-up to the general elections due later this month and next month and the recently concluded T20 Cricket World Cup. The approximate total spends of the campaign will be 60 Crs for PAN India.
 
The advertising campaign has been designed and launched by a leading creative agency, Publicis, a part of Publicis Omnicom Group. This will be followed by digital advertisements in the leading social networking sites.
 
TVC Link: http://www.youtube.com/watch?v=rH_V1cLuWdQ
 
About Ambuja Cement
 
Ambuja Cements Ltd, a part of a global conglomerate Holcim, is one of India’s leading cement manufacturers and has completed over 25 years of operations. The cement industry is literally the building block of a nation. In that context Ambuja plays a key role in India’s development and its blueprint for the future. It has always stayed on the fast track to growth and has gone on to become a major player in the country’s cement sector.
 
The company, initially called Gujarat Ambuja Cements Ltd, was founded by Narotam Sekhsaria in 1983 in partnership with Suresh Neotia. Global cement major Holcim acquired management control of Ambuja in 2006. The Company has also made strategic investments in ACC Limited.  Ambuja Cement is an established brand in India for Ordinary Portland Cement (OPC) and Pozzolana Portland Cement (PPC), with significant footprints across western, eastern and northern markets of India. Ambuja has grown dynamically over the past decade. Its current cement capacity is 27.25 million tons. The Company has five integrated cement manufacturing plants and eight cement grinding units across the country. It is the first Indian cement manufacturer to build a captive port with three terminals along the country’s western coastline to facilitate timely, cost effective and environmentally cleaner shipments of bulk cement to its customers. The Company has its own fleet of ships.

 
For News Release background on Ambuja Cements Limited click here
 
Media Contact Details
Corporate Communications, Ambuja Cement, corporate.communications@ambujacement.com
 
 
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