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Company : Allied Domecq Spirits & Wine (I) Private Limited 
Friday, December 7, 2001 3:10PM IST (9:40AM GMT)
 
Allied Domecq launches one-litre Teacher's Highland Cream Scotch Whiskey
New Delhi, Delhi, India

Allied Domecq Spirits and Wine (I) Pvt. Ltd., the market leader in the Scotch segment in India, set the spirit for the season of festivities with the introduction of the one litre bottle of Teacher's Highland Cream Scotch Whiskey. The bottle comes in an attractive package specially designed for the festive season.

Announcing the launch of the one liter bottle, V Ramesh Mani, Director - Sales & Marketing, Allied Domecq Spirits and Wine (I) Pvt. Ltd., said, "The festive season is a time for parties, get-togethers, office parties, weddings and well-stocked drink bars. With the launch of the one litre bottle we hope to capture the spirit of the season as well as provide excellent value to scotch connoisseurs."

The Teacher's one litre bottle has been launched in all major metros across the country. In Delhi it is priced at Rs 1200.

The unique character, full flavour, mellow taste and remarkable smoothness of Teacher's Highland Cream appeals to the urban, self confident person looking for international quality brand with value for money.

A premium blend of Scotch whisky, Teacher's Highland Cream is the leading whisky in the home of Scotch in the UK. Teacher's contains a high proportion of single malts, of which the two core components are Allied Domecq's Glendronach and Ardmore. Glendronach is an exceptional sherry cask, Highland malt, produced in one of Scotland's oldest working distilleries. The heart of Teacher's rugged flavour comes from Ardmore.

Allied Domecq Spirits and Wine (I) Pvt. Ltd. (ADSWI) was incorporated in 1994 and is today the market leader in the Scotch segment in India. Its flagship brands are Teacher's and Teacher's 50. ADSWI is a consumer-focused organization, striving for excellence in product quality and customer service. Allied Domecq's international portfolio consists of Ballantine's, Beefeater, Kahlua, Teacher's, Sauza, Tia Maria, Courvoisier, Maker's Mark, Laphraoig, Cockburn's port, Harvey's Bristol Cream, and La Ina Sherries as well as a range of super and ultra premium wines. In India the company has launched Teacher's Highland Cream, Teacher's 50, Old Smuggler Scotch, Long John, Old Smuggler Rum, Old Smuggler Gin and Old Smuggler Brandy.

 
Media Contact Details
Ratika Kohli, IPAN, 011 332 6200, ratika@ipan.com
 
 
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Allied Domecq raises a special toast to the festive season