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Company : Alive Networks 
Wednesday, November 22, 2000 12:39PM IST (7:09AM GMT)
Unique integrated media platform delivers travel and learning information and services to consumers anywhere, anytime
New Delhi, Delhi, India

Alive Networks today embarked on the US$500 billion Asian travel industry trail, announcing itself as the first international travel and learning company - using a unique integrated multi-media platform that combines cable television channels, internet sites, mobiles products and printed travel guides - to provide consumers across Asia-Pacific and the Middle East with a range of comprehensive travel and learning services, products and information.

Based in Hong Kong, the privately funded company has assembled a world-class management team with unrivalled expertise and a history of success in television, internet, mobile, print, travel and learning.

Alive is headed and co-founded by Chairman and Chief Executive Ian Henry (previously President International, chinadotcom Corporation) together with Chief Operating Officer Douglas Gautier (previously Deputy Executive Director, Hong Kong Tourist Association).

At Alive's unveiling today in a televised press conference held at CASBAA 2000, Asia's Cable & Satellite Broadcasting Convention, Chairman and Chief Executive Ian Henry said, "Alive Networks has been created to fill a niche for consumers in the rapidly growing travel industry. In a sense travel is learning, especially here in Asia where we have found that self-improvement and learning are key motivators for consumers in their travel decisions and in their leisure pursuits in general."

Alive revealed plans to release an English language television channel, internet site, mobile device products and printed travel guides in the first quarter of 2001, followed by Chinese and Japanese language releases later in the year.

Also speaking at the launch today, Chief Operating Officer Douglas Gautier commented, "Travel is the world's largest business. In Asia alone, personal travel and tourism generates around US$500 billion of economic activity that is directly related to the services we provide, and it is growing at over 6.5% per year. Alive will capitalize on this significant market opportunity to become the travel and learning resource, providing consumers with comprehensive and trusted information, ideas and services."

Alive will concentrate initially on building market share in the footprint of its satellite-delivered cable television channels, which will be broadcast from Australia in the south-east to Israel in the west.

Visitors to Alive's distinctive stand at the CASBAA 2000 exhibition over the next three days will be given a preview of the depth and breadth of travel and learning services that Alive offers across its unique integrated media network. Today's announcement and Alive's sponsorship of the CASBAA 2000 Strategic Forum provided the opportunity for Alive to focus on its broadcast offering.

Alive's television content will be delivered in two distinct but complementary streams: travel and leisure - including holidays and activity options, destinations, food, adventure, shopping, fashion & style; and learning and self-improvement - such as cooking, photography, languages, and health & fitness.

Internationally acquired content will be complemented by commissioned programmes with a distinct local flavour in key markets.

"We will work with cable system operators on a market-by-market basis to explore partnership and revenue-sharing opportunities," said Mr Henry. "Our offering not only includes superb and highly-relevant international content, but also unique local programming that continuously engages the viewer through our integrated media platform and that will help operators to drive new subscription marketing. Combined with the low cost of entry, a local marketing support package, on-the-ground promotions, positive PR opportunities generated by the life-enriching content of the network, and expert technical support, we believe we will achieve early acceptance and rapid penetration," he added.

For advertisers, Alive's unique platform delivers a new set of access points to affluent travel and learning consumers. This is expected to drive significant advertising and sponsorship revenue. Subscriptions, internet and print transactions, and the sale of premium content will also contribute to revenues.

Uplinked in Hong Kong to a C-Band transponder on Apstar 2R, Alive's channels will be 
originated by AT&T Digital Media Centre.

About Alive Networks
Alive Networks is the first international travel and learning company, using TV, the Internet, mobile devices and printed travel guides to provide comprehensive and trusted information, ideas and services, when, where and how they are required.

Alive's television channels broadcast an inspirational mix of international and local travel and self-improvement programming to stimulate viewers to seek more information.

Alive's internet site offers informative editorial, enabling users to explore and make their own travel and learning choices.

Alive's premium content for mobile devices includes focused guides, useful travel tips, and local information.

Alive's printed travel guides cover popular travel destinations and activities around the world.

The company was launched in Singapore in November 2000 and will commence broadcasting in the first quarter of 2001. Alive Networks is a privately owned company, registered in Hong Kong.

Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
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