Log In

Company : Ford India Ltd 
Tuesday, November 7, 2000 1:50PM IST (8:20AM GMT)
2704 In October, Exports Begin
New Delhi, Delhi, India

The premium car segment continues to be the fastest growing car segment, almost doubling by growing 80% so far this calendar year. Sales in the IKON segment have paced a rapid 21,000 cars for the past ninety days. The Ford IKON dominates this segment, capturing 23% share of the domestic sales in October alone, up from Ford IKON's commanding 22% leadership share this calendar year. Ford IKON shipments in October total over 2700 units bringing Ford IKON to 19,000 units since introduction, on track to exceed Ford's 21,000 target.

In a statement from Chennai, John Fink, Ford India's Vice President Marketing, Sales and Service says, "Ford India is very pleased with Ford IKON's performance and segment growth. This time last year Ford India was the only car manufacturer to project that 65,000 cars would be sold in the premium IKON segment during the calendar year 2000. Already this year the segment has registered almost 72,000 sales. 

Ford India has started production of Ford IKON CKDs for export, registering an initial export of 1600 Ford IKON CKDs in October 2000.  "This is an important milestone for Ford India and a significant development for the Indian Automotive Industry as we participate in the international market and continue to grow Fords presence in India.  We are pioneering the complex process of CKD exports and are proud to be earning significant foreign exchange for India," said Phil Spender, Managing Director, Ford India.

The Ford India Export plant is located at the Ford India facilities at Maraimalai Nagar, near Chennai.  The Export plant has an area of 5000 sq. meters and is managed by Ford India in association with TVS Lean Logistics. The plant follows stringent quality control processes as per the Ford Production System and is aligned with Ford's International Exports Operations in Europe & North America. Ford India, supported by its strong domestic vendor base supply all Ford IKON parts to the Exports Plant. Ford has introduced global standards of CKD Pack engineering in India and has installed Ford's international software systems for material management & export packaging.

Ford India has increased the number of shifts in the Stamping plant to meet the increased demand from exports.  The Plant now runs on two shifts and will shortly operate the third shift to meet the increasing volumes of export orders.

With the commencement of exports, Ford India has reaffirmed its commitment to India Exports will increase to more than 20,000 units annually. Revenues from this initiative will grow to Rs 165 crores (USD 35 million) in the year 2001 and will continue to grow year over year. Through the export program Ford India is meeting all its commitment with the government of India including EPCG obligation.

Bhuvana Ramalingam, FIL, Chennai
Phone: 04114 - 54375, Extn. 3316
Fax: 04114-54276
E-mail: rbhuvana@ford.com
For more information, visit www.india.ford.com

Media Contact Details
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Pushpa Nair, pushpa@business2media.com, +91-11-3326022
Submit your press release
More News from Ford India Ltd

24/06/2003 10:55AM

Ford Celebrates Centennial in India

Ford Motor Company commemorated its anniversary celebration on June 16, 2003, at world Head Quarters, Dearborn, Michigan, USA. To celebrate this historical milestone in India, Ford India Limited, in association with ...

18/01/2002 1:45PM

Ford India launches 'My Ford' - a web-based customer relationship initiative

Ford India Limited has launched a unique web-based customer relationship initiative offering its customers direct connectivity to the company. Aptly named 'My Ford', the initiative offers Ford India customers a ...

14/01/2002 12:00PM

Ford India showcases a wide spectrum of exciting cars at Auto Expo 2002

Ford India today unveiled a wide range of exciting cars from the Ford Motor Company stable at the Auto Expo 2002, at Pragati Maidan, New Delhi. These cars will be showcased at the Ford No Boundaries pavilion (Hall No. ...

Similar News

29/01/2019 2:00PM

Valvoline Cummins Joint Venture in India Achieves Record Milestone of 100 Million Liters in Sales

Valvoline Cummins Private Limited (VCPL), one of the leading providers of premium branded lubricants in India, announced today that it reached a significant milestone of 100 million liters of sales for 2018. VCPL is a ...

No Image

03/01/2019 7:50PM Image

Simply Unstoppable: BMW Group India Delivers 11,105 Cars (BMW + MINI) to Customers With Strong Annual Growth of 13 Percent

BMW Group India delivered 11,105 cars (BMW + MINI) in 2018, registering a growth of 13% as compared to 2017. BMW India achieved highest ever sales of 10,405 units clocking 11% growth. MINI India accelerated with ...