Log In

 

Company Name : The Spartan Poker

Friday, February 2, 2018 6:41PM IST (1:11PM GMT)

The Spartan Poker's India Online Poker Championship Continues to be the Leading Online Tournament Series in India


Over 16,000 registrants participated at IOPC 2018 for a share of the 7+ Cr guaranteed prize pool


Mumbai, Maharashtra, India

> <
 
If you are a follower of Poker or a fan, you must be acquainted with The Spartan Poker. With multiple tournaments and over 1600 people playing poker online daily, it is one of the leading online poker gaming website in India. The flagship event India Online Poker championship which has been held each year is a mega event where players from all across India logged in to fight for Poker glory and of course… big money.
 
Those who are active on social media or have visited Goa in the past two months must’ve seen a funny hipster Babaji addressing you with Poker motifs. Now, what does a Babaji have to do with Poker?
 
Well, it was a risky marketing venture by The Spartan Poker to connect to Poker players across India in a way never done in India with their #BabajiRaiseTheBarCampaign. By placing a funny Babaji as the face of the India Online Poker Championship at a time when various self-styled Godmen and Babajis were going under the scanner, The Spartan Poker managed to intrigue unsuspecting audiences in what turned out to be a new take of Poker marketing especially in India, where the fast-growing Poker industry is still considered a niche market.
 
Amin Rozani, Co-founder and MD of The Spartan Poker remarks, "The #BabajiRaiseTheBar campaign was about disrupting the imagery of Poker most Indians hold true and present them with the truth – that Poker is a game of skills and strategy by making the whole communication quite unlikely of any Poker company in the market. It fitted right in with our previous successful marketing campaigns in recent times, where we have only promoted Poker as a skill-enhancing sport."
 
The drift from the clichéd ‘James Bondesque’ communication into such a uniquely Indian perspective was indeed highly risky. But how did the promotions fare in real time?
 
Well for starters, this edition of the India Online Poker Championship on The Spartan Poker saw over 16, 176 registrants participating in over 54 tournaments in the 10-day tournament series. That’s a huge leap from the last edition held in July 2017, which saw just over 10,500 registrants participating online. This means that poker has a sport has grown and more people are engaging with the sport now.

On top of that, the prize pools crossed over Rs 7 Crores, while the initial promised prize pool was Rs 6 Crores. The prize pool in the 2017 edition was just over Rs 3.5 Crores. With double the amount in payouts this time around in comparison to the last edition, the IOPC has become a flagship online poker event for The Spartan Poker and fans alike.
 
The tournament also saw 8 players walking away as millionaires and the Leaderboard Challenge winner, Sajal Gupta walking away with a brand new Jeep Compass car apart from his winnings in pay-outs.
 
Overall, the #BabajiRaiseTheBar campaign was a success and the fact that such a risky marketing campaign clicked in a niche market is something to cherish about.
 
Amin Rozani, Co-founder and MD of The Spartan Poker remarks, “Poker is a sport that involves taking risk. But risks have to be supplemented with informed intuition. The campaign came at the right time and we were ready to bet on it since The Spartan Poker believes in breaking stereotypes in order to take this game forward. In the end, it is Poker that has triumphed and we are very happy with the way Poker is shaping up in India. After all, good things are happening in poker!”
 
Youtubehttps://youtu.be/b5KYaU799Cw
 
The Spartan Poker will be back with the India Online Poker Championship soon and the plans for the next edition are bigger than ever. Meanwhile, with various daily tournaments, weekly events and more, Poker fans and players can continue to quench their thirst for Poker glory on www.TheSpartanPoker.com, There’s a lot to play for and a lot to win.


Click here for Media Contact Details

Sathyajit Jayaraman, DigitalBUGG, +91-9874786700, strategy@digitalbugg.com


More News from The Spartan Poker

10/01/2018 7:09PM Youtube Script

The Spartan Poker Breathes in New Air in the Indian Poker Industry Yet Again

The Spartan Poker has unleashed yet another 'left-of-centre' marketing campaign in the lead up to India Online Poker Championship 2018. The biggest online tournament series in India, the last edition of the IOPC, saw ...

10/01/2018 5:42PM Image

This Hipster Babaji is Taking Over the Internet, Thanks to The Spartan Poker

Lucky Baba is actually a construct for the promotions of India Online Poker Championship, or IOPC 2018, presented by The Spartan Poker. IOPC being India’s biggest online tournament series is all set to begin on January ...

24/11/2017 5:50PM Image

The Spartan Poker Creates Ripples Again with an Ingenious Campaign for IOPC 2018

For fans of Poker and professional players in India, The India Online Poker Championship, presented by The Spartan Poker is the most awaited online tournament series that happens twice a year. The last edition held in ...

Similar News

28/05/2018 10:05AM

एफफैल्‍कन टेक्‍नोलॉजी ने “भारत में ओटीटी वीडियो बाजार के निरीक्षणों एवं जानकारियों” को प्रकाशित किया

दुनिया के अग्रणी टीवी ब्रांडों में से एक, टीसीएल ने अपने आइएफफैल्‍कन ब्रांड को भारत में लॉन्‍च किया है। यह ब्रांड 26 अप्रैल 2018 से फ्लिपकार्ट पर उपलब्‍ध है। इसने शानदार बिक्री दर्ज की और 2 मिनट ...

No Image

28/05/2018 9:00AM

DynaFusion India and Cruden of the Netherlands Announces Partnership for Cruden Driving Simulators in India

DynaFusion will be the exclusive partner for Cruden’s automotive range of simulators in India. Cruden is the world’s leading designer, manufacturer and integrator of professional open architecture driving simulators for ...

News Summary

The Spartan Poker will be back with the India Online Poker Championship soon and the plans for the next edition are bigger than ever. Meanwhile, with various daily tournaments, weekly events and more, Poker fans and players can continue to quench their thirst for Poker glory on www.TheSpartanPoker.com, There’s a lot to play for and a lot to win.