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Company Name : Bang on Target PR & Media Solutions

Wednesday, December 6, 2017 9:40AM IST (4:10AM GMT)

The 3rd Edition of Heartwork Tattoo Festival Aimed to Enhance Tattoo Education with 105 Artists Participating


New Delhi, Delhi, India

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  • 3rd3rd Heartwork Tattoo Festival
 
Tattoos have now become an accessory to adorn the body –an accessory that is an artwork, an accessory that is a complete tale in itself, an accessory that is a belief of one’s soul.
 
In fact, renowned actor Angelina Jolie said once that all her tattoos came at good times, adding that “a tattoo is something permanent when you've made a self-discovery, or something you've come to a conclusion about.” And as author Sylvia Plath said, a tattoo is like wearing one’s heart on one’s skin.
 
With the attempt to take the fashion of tattoo to a higher level and to educate people about this artwork, the third Heartwork Tattoo Festival was held in the capital’s Indira Gandhi Indoor Stadium from 1 to 3 December 2017 with the participation of around 105 artists which include twenty five international artists from countries like UK, USA, Germany, Australia, Finland, Korea, Greece, Italy among others.
 
This year’s headliner Tattoo Artists were Jeff Gouge from USA, Steve Butcher from New Zealand, Stefano Alcantara from USA, Randy Engelhard from Germany and Roberto Gasperi from Italy
 
Many Artists from India were also a part of the festival to name a few were Manjeet Tattooz from Delhi, Sunny Bhanushali from Mumbai, Rishab from Chandigarh, Ripz from Guwahati, Kabir Ray from Kolkata. 
 
The event was organized by the Czars of The Indian Tattoo Industry who formed a group called Creative Skin Graphic Pvt Ltd. to revolutionize tattoo art all over India as they realized that getting inked has become the trend of the day. It was in the true sense Heartwork. Heartwork is the brainchild of four pillars of the Indian tattoo industry: Lokesh Verma of Devil'z Tattooz, Delhi; Sameer Patange of Kraayonz Tattoo Studios, Mumbai; the biggest distributor of tattoo equipment in India, Anu Singh of Tattoo Empire, and Arvind Garg of Tattoo Gizmo.
 
There was also live workshops by the legends of the International tattoo industry. They take upcoming artists through demonstrations on various art practices and design methods.
 
There were live Tattoo on-the-spot competitions across the three days of the Festival, with multiple categories to compete in. The best tattoos everyday will be eligible for trophies and prizes by the sponsors along with emerging new talent competition.
 
According to Sameer Patange, “Heartwork tattoo festival was formed with one simple goal and that was to raise the standards and bar of Indian tattooing in the global tattoo industry, with no intentions of being the biggest or the best convention. At the same time giving the Indian artist the right exposure, he needs to not only progress and prosper in his work but also to get educated and become a better artist and bring out the best in himself. Alongside an overall growth of the Indian tattoo industry was targeted which has been achieved to a certain extent, hence Heartwork will continue to do what it does best, and that is work for the betterment of Indian artists.”
  
Lokesh Verma added: “We started Heartwork tattoo festival 3 years ago with the aim of educating the Indian people about tattoos and to clear the myths revolving around this industry. People had a lot of misconceptions about tattoos which we have been able to clear up and there has been a tremendous growth in the number of people getting tattooed so I guess we are on the right way. Hoping to see more tattoo enthusiasts this year at the tattoo festival.”
 
According to Arvind Garg, “We started the show three years back with motive of eradicating the taboos about tattoo. In just third year we can see the mindset is changing, tattoos from style statement are becoming a sign of independence and rebellion. Many young people get inked to showcase their identity, what makes them distinctive and who they are. Tattoos on body are now called artwork by an artist.  The ones who were looking for 'A' tattoo are now going an extra mile and finalize their tattoo art/artist through research and wisdom. The number of participants and visitors is increasing every year, hopping to get a great footfall this year.”  
 
Anu Singh Co-organizer expressed “This is the third edition of Heartwork Tattoo Festival and it couldn't have been better. It has become like a ritual this time of the year. Everybody is very happy to see the solidarity of Indian Tattoo Artists & how they support to bring out the best in each other. Hopefully, Heartwork will keep on showcasing the legends from around the world & India every year, again & again.
 
The 3 Day Festival had various live performances all 3 days, Day 1 was Sejal Morris, Sangeeta Bhattacharya, Sumit Roy, Day 2 was Stand Up comedian- Jivashu Ahluwalia, Dj Berri, Day 3 was Soul Inclination – Tribute to Chester (Linkin Park) who performing.
 
The tattoo art industry is poised at a growth of 100 to 150 percent annually, and the number of professional tattoo artists has grown from 14,000 in 2012 to an estimated 28,000 in 2014. The industry was making $ 1.2 billion annually in 2012 and the revenue has now gone up three times. Delhi itself has around 100 professional tattoo studios and 300 home based artists.
 
Tattoo art is an ancient art, with spiritual connotations in some tribal cultures of the belief to follow the bearer into the afterlife. Slowly but surely, tattoos are beginning to carve for themselves their own niche in the cultural fabric of society as an art form.


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Ankit Nagpal, Bang on Target PR & Media Solutions, +91-9810542096, bangontargetpr@gmail.com


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News Summary

Tattoos have now become an accessory to adorn the body –an accessory that is an artwork, an accessory that is a complete tale in itself, an accessory that is a belief of one’s soul. With the attempt to take the fashion of tattoo to a higher level and to educate people about this artwork, the third Heartwork Tattoo Festival was held in the capital’s Indira Gandhi Indoor Stadium from the 1 to 3 December 2017 with the participation of around 105 artists.