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Company Name : SUBWAY

Friday, March 9, 2018 11:17AM IST (5:47AM GMT)

Subway Launches Sub of the Day in New Avatar

To RepEat Favourites Every Week

New Delhi, Delhi, India

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  • NewNew Sub of the Day
Subway® India has introduced a new version of its flagship Sub of the Day (SOTD) value offer. Now, the guests at Subway® would have an opportunity to relish their favourite SOTD sandwiches at an attractive price twice a week.

Sanjiv Pandey, Marketing Manager, Subway South Asia said, “Sub of the Day is a very popular and well-liked value offer. Choice of a veg and a non-veg sandwich adds to the appeal. What’s more, a special treat awaits our guests every Sunday till April-end with a limited time offer on two premium subs, namely, Chicken Peri-Peri and Spicy Mixed Beans.”

Communication around this program is built around the insight that people love to repeat their favourite things frequently. And that extends across all facets of their lives. A very interesting TVC #RepEat (https://www.youtube.com/watch?v=3bZqxWZxIjA) captures the insight in a fun manner.

The promotion is being supported with an integrated marketing campaign consisting of above-the-line TVC, Digital and Social media, Print, Radio, Mobile, Out of Home Billboards.

As an increasing number of Indians are opting to eat-out, providing them great eating options remains as crucial as offering them great value for money. The wide-ranging Subway® menu ensures that guests have plenty of options to choose from, both in vegetarian and non-vegetarian categories. “Fifty percent of our menu caters to vegetarian-only guests. The same has been kept in mind while designing the construct of the new Sub of the Day product mix,” added Pandey.

As the world’s largest sandwich restaurant chain, SUBWAY® remains a favourite with guests seeking fresh, healthy food which is customised as per their liking. The brand currently has 625-plus restaurants operating in more than 70 Indian cities.

About SUBWAY® Restaurants
Customers in 112 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, 50 years ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighbourhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY® chain for many years.
For more information about the SUBWAY® chain, visit www.subway.co.in
Find us on Facebook India: https://www.facebook.com/SubwayIndia
SUBWAY® is a registered trademark of Doctor’s Associates Inc

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News Summary

Subway India has introduced a new version of its flagship Sub of the Day (SOTD) value offer. Now, the guests at Subway® would have an opportunity to relish their favourite SOTD sandwiches at an attractive price twice a week.