Log In

 

Company Name : SUBWAY

Friday, March 9, 2018 11:17AM IST (5:47AM GMT)

Subway Launches Sub of the Day in New Avatar


To RepEat Favourites Every Week


New Delhi, Delhi, India

> <
  • NewNew Sub of the Day
 
Subway® India has introduced a new version of its flagship Sub of the Day (SOTD) value offer. Now, the guests at Subway® would have an opportunity to relish their favourite SOTD sandwiches at an attractive price twice a week.

Sanjiv Pandey, Marketing Manager, Subway South Asia said, “Sub of the Day is a very popular and well-liked value offer. Choice of a veg and a non-veg sandwich adds to the appeal. What’s more, a special treat awaits our guests every Sunday till April-end with a limited time offer on two premium subs, namely, Chicken Peri-Peri and Spicy Mixed Beans.”

Communication around this program is built around the insight that people love to repeat their favourite things frequently. And that extends across all facets of their lives. A very interesting TVC #RepEat (https://www.youtube.com/watch?v=3bZqxWZxIjA) captures the insight in a fun manner.

The promotion is being supported with an integrated marketing campaign consisting of above-the-line TVC, Digital and Social media, Print, Radio, Mobile, Out of Home Billboards.

As an increasing number of Indians are opting to eat-out, providing them great eating options remains as crucial as offering them great value for money. The wide-ranging Subway® menu ensures that guests have plenty of options to choose from, both in vegetarian and non-vegetarian categories. “Fifty percent of our menu caters to vegetarian-only guests. The same has been kept in mind while designing the construct of the new Sub of the Day product mix,” added Pandey.

As the world’s largest sandwich restaurant chain, SUBWAY® remains a favourite with guests seeking fresh, healthy food which is customised as per their liking. The brand currently has 625-plus restaurants operating in more than 70 Indian cities.

About SUBWAY® Restaurants
 
Customers in 112 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, 50 years ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighbourhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY® chain for many years.
 
For more information about the SUBWAY® chain, visit www.subway.co.in
Find us on Facebook India: https://www.facebook.com/SubwayIndia
SUBWAY® is a registered trademark of Doctor’s Associates Inc


Click here for Media Contact Details

India InfoMedia, +91 (11) 4183034344


More News from SUBWAY

14/08/2018 5:40PM

Subway Kicks off Make It What You Want Campaign

Subway India has collaborated with three music celebrities to curate a theme song on its brand philosophy – 'Make It What You Want'.

18/12/2017 5:19PM Image

Subway Donates Rs 1.5 Million for Under Privileged Children in India

Subway® India has donated Rs 1.5 million to Kailash Satyarthi Children's Foundation (KSCF) to help accomplish the mission of ensuring freedom and nutrition for underprivileged children across India.

29/11/2017 12:50PM Image

Subway Launches Winter Feast with Classy Combos

Subway® fans in India will get to relish some of the brand's core, premium international submarine sandwiches (subs) this winter as part of a limited period combo offer running across all its restaurants in India.

Similar News

25/09/2018 7:15PM Image

Tata Starbucks Celebrates International Coffee Week With Brewtober Across India

Leading global innovation in coffee for over four decades, Tata Starbucks in India is taking its coffee heritage and inspiration to celebrate International Coffee Week this year with coffee-forward experiences and ...

No Image

25/09/2018 6:12PM

Michael Kors Holdings Limited to Be Renamed Capri Holdings Limited

Michael Kors Holdings Limited (NYSE:KORS), a global fashion luxury group, announced today that a definitive agreement has been signed to acquire all of the outstanding shares of Italian luxury fashion house Gianni ...

News Summary

Subway India has introduced a new version of its flagship Sub of the Day (SOTD) value offer. Now, the guests at Subway® would have an opportunity to relish their favourite SOTD sandwiches at an attractive price twice a week.