Log In


Company Name : Amar Ujala Publication Ltd (AUPL)

Tuesday, January 16, 2018 12:30PM IST (7:00AM GMT)

Soch Ek Kadam Aagey: Amar Ujala Unveils Akhbar Mein TV

Noida, Uttar Pradesh, India

Amar Ujala, India’s 4th largest Hindi newspaper, and a cultural icon of the northern Hindi states has recently launched an exciting convergence product called 'Akhbar Mein TV' as part of its future ready newspaper innovations. 

‘Akhbar Mein TV’ was launched as a feature on the newspaper’s front-page news package. The launch feature invited readers to point their smartphone cameras at a large QR code and watch Amar Ujala Samwad (2nd chapter of a premium convergence series) live on Amar Ujala TV.

The feature is a special fixture on the front page - and will be used to provide the newspaper reader - Weekly Digital TV capsules (news, events and opinions), exclusive interviews and new product reviews.

“Newspaper allows for thought and contemplation. Digital allows for feeling and experience. Our vision of convergence is to offer the Amar Ujala reader a seamless bundle of both. ‘Akhbar Mein TV’ exemplifies this effort. Importantly, such features add value not only to the content experience but also opens the space of native programming wide in the newspaper. Our marketing campaign 'soch ek kadam aagey' encapsulates this,” says Mr. Probal Ghosal, Director, Amar Ujala.

Interestingly, on the very first day of introducing the feature, ‘Akhbar mein TV’ saw an amazing 20,000 + scans. A clear indication that Amar Ujala’s convergence drive in the hinterlands of Uttar Pradesh and Uttarakhand is preparing the experience hungry user for new ways of experiencing newspaper and rich content.

About Amar Ujala

Amar Ujala is a leading Hindi daily with 19 editions in 7 states & 1 Union territory. It has a circulation of 26.62 lakh copies(including 3.26 variant copies) per day during first half of 2017 (Source: ABC January to June 2017), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir, Delhi and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering special print supplements on entertainment, women's issues and the education. 

Click here for Media Contact Details

Neha Sikri, Amar Ujala Publication Ltd (AUPL), +91-9643405724, nehas@del.amarujala.com

More News from Amar Ujala Publication Ltd (AUPL)

10/07/2018 4:22PM

Healthcare That Feels Like Homecare: Amar Ujala Group Enters the Business of Care with Ujala Healthcare

Amar Ujala Group, India’s leading integrated media company formally announced its diversification into trustworthy and inclusive healthcare.

08/06/2018 11:52AM

Amar Ujala Kavya’s Massive Hindi Poetry Subculture Applauded at INMA Global Media Awards

Amar Ujala has bagged honours in two categories at the INMA Global Media Awards 2018 in Washington DC for its one year old multi-platform brand Amar Ujala Kavya, for successfully “tapping into India’s massive Hindi ...

06/03/2018 4:21PM

Amar Ujala Celebrates Beauty, Glamour and Style with Great Elan with 'Miss North India Princess' Contest

Beauty in today’s world is multi-dimensional and with the rapid expansion of media reach, the aspiration among young girls to be recognized for their beauty, glamour and fame has grown multi-fold. Such an array of ...

Similar News

15/12/2018 9:33PM

Diamond CBD, POTN Subsidiary, Enters the $46 Billion Coffee Market With the Release of Premium Line of CBD-Infused Coffee & Tea K-Kup Capsules

Diamond CBD Inc., wholly owned subsidiary of PotNetwork Holdings, Inc. (OTC Pink: POTN), a leader in hemp extraction and innovative CBD products for the wellness market, enters the Coffee segment, an industry expected ...

No Image

15/12/2018 8:39PM

IDEMIA Provides Subscription Management Platform to dtac in Thailand to Offer eSIM Connected Watches to All Its Subscribers.

IDEMIA, the global leader in Augmented Identity, has been selected by dtac, the leading mobile operator in Thailand, to offer connectivity on eSIM connected watches.   This press release features ...

News Summary

Amar Ujala, India's 4th largest Hindi newspaper, and a cultural icon of the northern Hindi states has recently launched an exciting convergence product called 'Akhbar Mein TV' as part of its future ready newspaper innovations.