Log In


Company Name : Nanigans, Inc.

Thursday, January 25, 2018 11:10PM IST (5:40PM GMT)


Nanigans Drives Record 49 Percent Revenue Growth in International Markets as Enterprise Marketers Demand More Effective Digital Advertising

Announces global expansion of incremental revenue optimization later this year

Boston, United States

Nanigans, the leader in performance advertising software, today announced record international business growth in 2017. Following its North American launch of incrementality optimization, and bolstered by the momentum of the in-house advertising movement, Nanigans reported 49 percent year-over-year growth in annual Software-as-a-Service (SaaS) revenue from markets outside of North America.


The company will expand access to its incremental revenue platform to the European and Asia-Pacific markets later this year, where demand is high. Nanigans’ clients in those regions have expressed interest in leveraging the platform to advertise to consumers based on predicted incrementality as a way of generating higher net-new revenue for their digital media spend.


“eMarketer has forecast that retail ecommerce sales worldwide will rise to $2.8 trillion in 2018, with more than half of that coming from the Asia-Pacific market. This marks the first time ecommerce sales will surpass 11 percent of total retail sales worldwide,” said Ric Calvillo, co-founder and CEO of Nanigans. “With more retailers than ever relying on ecommerce to build customer relationships and grow revenue profitability, effective digital advertising is playing an increasingly critical factor. Across our global customer base, advertisers are demanding new solutions to measure and optimize this key driver of their business.”


As the most mobile-focused region of the globe, Asia is a leader in the current ecommerce boom. Mobile commerce sales in India will total $16 billion in 2017, an increase of 60 percent, the largest growth rate of any country tracked by eMarketer. Hopscotch, an Indian online retailer of baby products, taps Nanigans’ platform to reach high-value shoppers and increase purchase rates and average order values.


“We’re taking a very customer-focused approach to advertising and we’re seeing record high customer retention,” said Anirudh Dharmagadi, head of marketing at Hopscotch. “Nanigans’ predictive ad optimization enables Hopscotch to more profitably grow sales revenue. By bidding and budgeting our dynamic ads with a sharp focus on ROI, we can more effectively reach our most profitable customers. Nanigans and improvements in our business operations over the past year have helped us scale our ad spend 6X, grow purchase rates 9 percent and increase return on ad spend 7 percent — all resulting in millions of dollars in new revenue for Hopscotch.”


To learn more about how Nanigans is helping global marketers generate incremental revenue, please visit: http://www.nanigans.com/incrementality.


About Nanigans, Inc.
Nanigans arms marketing teams to drive incremental revenue with the most powerful and transparent cross-channel buying platform. Sophisticated commerce advertisers currently optimize more than $700M in annual ad spend through the Nanigans platform. Nanigans is headquartered in Boston with offices in New York, San Francisco, London, Singapore and Seoul. For more information on Nanigans, please visit www.nanigans.com.





Click here for Media Contact Details

Ryan Kelly
PAN Communications
Jenny Radloff, 617-502-4300

More News from Nanigans, Inc.

29/01/2018 11:12PM

नैनिगन्‍स ने अंतर्राष्‍ट्रीय बाजारों में 49 प्रतिशत राजस्‍व विकास दर्ज किया, एंटरप्राइज विपणनकर्ताओं ने अधिक प्रभावी डिजिटल एडवर्टाइजिंग की मांग की

नैनिगन्‍स, परफॉर्मेंस एडवर्टाइजिंग सॉफ्‍टवेयर में अग्रणी, ने आज 2017 में रिकॉर्ड अंतर्राष्‍ट्रीय व्‍यावसाय विकास की घोषणा की है। उत्‍तर अमेरिका में इंक्रीमैंटेलिटी ऑप्टिमाइजेशन की पेशकश ...

Similar News

14/08/2018 9:25PM

BCW Acquires Creative Powerhouse HZ, Significantly Expanding Expertise in Integrated Communications

BCW (Burson Cohn & Wolfe), a leading global communications agency and a WPP company, today announced it has acquired HZ, one of the largest independent, digitally driven, integrated creative agencies in the U.S. ...

No Image

14/08/2018 2:15PM Image

First University Based Tabletop Accelerator in the Country Becomes Functional at Manipal Academy of Higher Education, Manipal

An indigenously designed and fabricated Tabletop Accelerator (TTA) delivered the first beam on target today at the Manipal Centre for Natural Sciences, Manipal Academy of Higher Education, Manipal. Designed by IUAC, New ...