Log In


Company Name : Rolls-Royce Motor Cars

Wednesday, February 14, 2018 2:41PM IST (9:11AM GMT)

Name of New High-bodied Vehicle to be Rolls-Royce Cullinan

Goodwood, United Kingdom

> <
  • RRMC_3RRMC_3 line signature black with wordmark
  • RRMC_RR31RRMC_RR31 Snow
  • RRMC_RR31RRMC_RR31 Snow
  • RRMC_RR31RRMC_RR31 Snow
  • RRMC_RR31RRMC_RR31 Snow
Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.
Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.
“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world,” continued Müller-Ötvös.
Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.
Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

High resolution pictures: https://rolls-roycemotorcarsapacoffice.box.com/s/sjl2ozc647p76ody4nsvi9phdyl2i6i0

Note to Editors
The Cullinan Diamond was extracted from a mine deep in South Africa’s Magaliesberg Mountains in 1905, and at 3,106 carats, remains the largest diamond ever discovered. Cleaved into nine stones, cut and polished, the two largest portions of the Cullinan reside in the British Imperial Crown and Sovereign’s Sceptre with Cross.
The alleged story of how the Cullinan diamond travelled to take up its place in the British Crown Jewels is as interesting as the diamond itself. The Transvaal government of the day purchased it for £150,000. A prize surely fit for a King, their plan was to present it to King Edward VII on his 66th birthday, in the hope that such a gift would help heal the wounds of the recently ended Boer War.
Its journey to England would prove to be the diamond’s next big adventure. Given its size and value, it was bound to attract much unwanted attention. So detectives were sent from London to provide a visible and secure escort for the diamond on board a passenger steamboat bound for Britain. The treasure was ceremoniously placed in the ship’s Captain’s safe and guarded throughout its entire journey.
Or so it appeared…. Legend has it that that was all a sleight of hand. That the police and the safe were just an elaborate ruse. The diamond in that ship’s safe, protected by those police officers, was said to be a resin replica, whilst the real Cullinan was simply sent to London by registered post to the Foreign Office to be presented to the King.

Further information
You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub. You can also find the communications team at Rolls-Royce Motor Cars on Twitter and Instagram

Click here for Media Contact Details

Hal Serudin, Regional – Asia Pacific (South), Rolls-Royce Motor Cars, +65 6838 9675, hal.serudin@rolls-roycemotorcars.com

Brendan Mok, Regional – Asia Pacific (South), Rolls-Royce Motor Cars, +65 6838 9687, brendan.mok@rolls-roycemotorcars.com

More News from Rolls-Royce Motor Cars

23/10/2018 3:30PM Image

Rolls-Royce Debuts 'Spirit of Ecstasy' Fabergé Egg

Two of the world’s most esteemed houses of luxury have joined forces to create one unique objet d’art, for one discerning patron. Rolls-Royce Motor Cars and Fabergé proudly announce the ‘Spirit of Ecstasy’ Fabergé Egg.

16/10/2018 4:32PM Image

Tomás Saraceno to Collaborate With Rolls-Royce Art Programme

Tomás Saraceno is the latest in a host of eminent artists to join the Rolls-Royce Art Programme. The relationship between Rolls-Royce and Saraceno will adopt a double-aspect approach, with the marque becoming benefactor ...

16/07/2018 1:00PM Image

Rolls-Royce Motor Cars Announces New Regional PR & Communications Manager for Middle East, Africa & India

Rolls-Royce has announced Rami Joudi as Regional PR & Communications Manager, Middle East, Africa & India. He will be based in Dubai.

Similar News

10/12/2018 4:21PM Image

Producer Sunil Bohra Announces Biopic on TAC Security’s Founder Trishneet Arora

It’s raining biopic in Bollywood! There is an increase in the films based on real-life characters hitting the screens and doing tremendously well. Here's an upcoming addition to the list; after a great success of Gangs ...

No Image

10/12/2018 3:19PM Image

Frost & Sullivan's 'India Manufacturing Excellence Awards 2018' Celebrated 15 Glorious Years of Chalking out Strategic Roadmaps Toward Building Future Ready Factories

Frost & Sullivan concluded the 15th edition of its 'India Manufacturing Excellence Awards (IMEA) 2018’ in Mumbai. This year’s Manufacturing Excellence awards were presented to 28 companies across 4 major categories: ...

News Summary

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.