Log In

 

Company Name : Snapdeal.com

Tuesday, November 6, 2018 1:02PM IST (7:32AM GMT)

Home and Kitchen Products, Personal Use Appliances and Indian Fashion Wear Top Selling Items for Snapdeal During Diwali


New Delhi, Delhi, India

> <
  • SnapdealSnapdeal concludes 4 editions of Mega Diwali Sale
 
  • Diwali volumes surge 2.5X
  • 50,000 new sellers increase selection of value merchandise
  • 13 payment companies offered discounts to Snapdeal’s buyers
Snapdeal’s sharp focus on building its four Mega Diwali sales around the traditional Diwali shopping lists of Indian families has led to a 2.5X jump in festive business volumes for India’s largest value-focused e-commerce marketplace.
 
Sharing the trends from its four Mega Diwali Sales conducted between October 10 - November 4, 2018, Snapdeal has announced that home & kitchen products, personal use appliances and traditional Indian wear for women (Sarees & Suits etc) were the highest selling items on its platform.
 
A large majority of Snapdeal’s buyers focused on buying goods for home, with top-sellers including water purifiers, gas stoves, pressure cookers & utensils, fridge organisers, cotton bed sheets, tea-coffee mugs and designer curtains.
 
For Diwali, buyers picked a range of traditional and new products like LED light strings, fragrant tea lights, sky lanterns, Toran hangings, Rangoli colors and gold & silver plated utensils.
 
Indian traditional wear for women was the highest selling fashion item for Snapdeal with chiffon sarees, multicolour georgette saree combos and Taffeta lehenga the most shopped items. While the buyers shopped from all over the country, most of the demand was catered to by sellers from Delhi NCR, Bengaluru, Meerut, Agra and Surat.
 
In personal use appliances and gadgets, beard trimmers, epilators, diabetes tester kits, facial steamers and bluetooth speakers were the highest selling products. LED based accessories for cars and bikes were also a very popular Diwali purchase.
 
In the months preceding Diwali, Snapdeal on-boarded more than 50,000 new sellers, carefully shortlisting sellers whose merchandize selection fits Snapdeal’s focus on providing mainstream and good-quality, yet affordably priced products.
 
For the Diwali season, Snapdeal’s lined up a total of 13 payment offers for its buyers. Most of India’s leading banks including State Bank of India, HDFC Bank, ICICI Bank, Citi Bank, IndusInd Bank, Bank of Baroda, Axis Bank, HSBC, Standard Chartered Bank, Federal Bank, RBL Bank and others participated in the Diwali promotions. In addition, promo code discounts on all sale days provided additional discounts to buyers. The popularity of the offers was evident from the fact that nearly 55% of Snapdeal’s buyers availed both bank offers and promo code discounts during the Diwali sales.
 
E-Gift cards were a surprise best seller, with travel gift cards from Yatra, Cleartrip and Thomas Cook snapped up by savvy sellers for year-around savings on future travels.
 
For the winters ahead, users bought large quantities of anti pollution masks, dry fruits, socks and exercise gear.
 
Commenting on the recently concluded Mega Diwali Sales, a Snapdeal spokesperson said, “Our sharp focus on offering good quality, good value merchandise through third-party sellers has helped us create a deep selection of products that India loves. We are thrilled with the overwhelming response to our Diwali sales.”
 
Interesting buying trends on Snapdeal’s 2018 Mega Diwali Sales:
  1. Skin Care: 70% of the facial peel masks were bought by men
  2. Makeup Combos: Combo Kits < Rs 500 very popular
  3. Retro Phones: Classic refurbished Nokia phones are back in trend
  4. Watches: with religious photos on dial a big hit
  5. Power Banks: Non-metro buyers bought higher capacity power bank, 15000 mAh+
  6. Affordable Smart Watches: Rooq, Overtech, Bingo top selling brands
  7. Sunglasses: Sweet price spot < Rs 750; Wrap-around style sold max
  8. Women’s Fashion: Cold Shoulder meet ethnic kurtis
  9. Family Fashion: Family outfits most popular in East India
  10. Kids Fashion: Jeggings with flower pattern fastest selling kids’ items
  11. Kids Toys: Karaoke mic under Rs 599 for public speaking and singing
  12. Gift Cards: Consumers preferred travel cards to product cards


Click here for Media Contact Details

Snapdeal.com, pressoffice@snapdeal.com


More News from Snapdeal.com

02/11/2018 2:30PM Image

Final Diwali Sale on Snapdeal to Provide Extra Discounts

Snapdeal’s 3-day final Diwali Sale edition of its Mega Diwali Sale starts 2nd November and will run till 4th November.

26/10/2018 4:58PM Image

Blankets, Geysers, Heaters, Air Purifiers and Other Winter Essentials in Snapdeal’s Pre-Winter Diwali Mega Sale

Snapdeal’s 3-Day Pre-Diwali edition of its Mega Diwali Sale starts today and will run till 28th October.

23/10/2018 12:50PM Image

Superfoods, Nuts and Berries Strike a Healthy Diwali Note on Snapdeal

Snapdeal, India's largest value-focused e-commerce marketplace, today announced the launch of a 'Dry Fruits Store' on its platform.

Similar News

15/11/2018 7:25PM

Short Video Sharing App BIGO Like Reaches 100 Million Users in India

BIGO Technology for its popular short video platform LIKE App, partnered with a bunch of B-town and television stars for its Diwali campaign. They associated with eight popular celebrities amidst which there were the ...

No Image

15/11/2018 6:50PM

रेरेनोवेशन की सूची में रसोई सबसे ऊपर, हाउज्ज़ सर्वे से पता चला

हाउज्ज़ इंडिया (Houzz India) सर्वेक्षण के मुताबिक, रेनोवेशन की आवर्तता के लिहाज से 2017 में गृहस्वामियों के बीच रसोई के इंटीरीयर की रीमॉडलिंग सबसे ऊपर रही। वार्षिक हाउज्ज़ एंड होम इंडिया सर्वे में 3500 ...

News Summary

Snapdeal’s sharp focus on building its four Mega Diwali sales around the traditional Diwali shopping lists of Indian families has led to a 2.5X jump in festive business volumes for India’s largest value-focused e-commerce marketplace.